Social Media Manager — WellCart + Co-Founder Personal Brand

We're hiring one creative partner to run two connected feeds: a fast-growing wellness brand and one of its co-founders. The brands WellCart — a meal-planning app turning "food as medicine" into a one-tap weekly grocery order through our Instacart partnership. Beta is live, integration is locked, brand is built. Primary scope: ~60% of your time. The co-founder feed — one of WellCart's co-founders is returning to social after a quiet stretch. Former PGA Tour player turned multi-venture founder, with projects spanning sustainable agriculture, photography, and apparel/design. Based in Costa Rica. The angle isn't "ex-athlete pivots to wellness" — that lane is crowded. It's "founder building a quiet, considered, sustainable life — and here's how that life actually works." We'll share the handles and project context after the first conversation. Secondary scope: ~40% of your time. One specific thing we want this hire's help on: timing and choreographing the co-founder's public announcement of WellCart. He hasn't tied his name to it publicly yet. We want a sharp point of view on when, how, and across which platforms that reveal should happen for maximum signal — not a generic "post a launch reel." The two feeds reinforce each other. WellCart is the brand engine. The co-founder feed is the multiplier. What you'd actually do WellCart (60%): Plan and ship a weekly content calendar on Instagram and TikTok. Make the work — graphics and short-form video, not just briefs for someone else. Run our creator/ambassador program: source, brief, and manage 20–50 partners on profit-share. Write in our voice. Send a weekly note on what worked. Co-founder feed (40%): Long-game audience build. Founder-in-public storytelling. Project highlights across his other ventures. Mine his daily input — voice notes, camera roll, project moments — into a consistent posting rhythm. Own the WellCart announcement plan — when he ties his name to it, on which platforms, in what order, with what creative. Both feeds, every week: Tell us what's working, what to kill, what to try next. What we need to see in you You've grown a brand or public figure's social from "okay" to "people actually wait for the post" Taste in short-form video — you can name three creators in food/wellness/founder-content whose frameworks you'd steal, and why You self-direct. We hate hand-holding. We love being told we're wrong. You're comfortable being trusted with a founder's voice — camera roll, voice notes, sitting in on strategy, posting as Morgan when he says go Bonus, not required: paid media chops, UGC scripting, TikTok Shop affiliate experience How we hire We borrowed Clipboard Health's approach — we care how you think, not how your résumé reads. No traditional interview. One work sample. If it lands, we talk. The assignment: Visit wellcart.io. Pretend you're three weeks into the role, running both WellCart and a co-founder personal brand in the wellness/sustainable-living space. Show us: The positioning bet for the co-founder feed — one sentence. What lane should a Costa-Rica-based, multi-venture founder own that no one else can? A 4-week content plan covering both feeds — pillars, cadence, and the rationale for how WellCart and the co-founder feed reinforce each other. The co-founder → WellCart reveal — a one-page plan for when and how he should publicly announce his role at WellCart. Which platform first, what the hero piece looks like, what the 72-hour rollout sequence is across his channels and ours. This is the highest-leverage moment of the next 6 months and we want to see how you'd treat it. The first hero piece for each feed, made — one post for WellCart, one for the co-founder feed. Mock them however you want: Figma, Canva, your phone, a Loom of the concept. We're looking for taste, not production budget. What you'd measure in the first 90 days — and what signal would tell you to pivot. What we're scoring Reasoning — does the positioning bet make sense? Taste — does the work look like something we'd actually post? Communication — can you walk us through the bet in 90 seconds? Comp Part-time to start, ~15 hrs/week. WellCart side: Open structure — flat retainer, low base + profit-share on attributable revenue, or equity-heavy for the right person. Co-founder feed side: Flat retainer. Tell us what you'd want in your application. To apply Send the work sample. That's the application. One link. A Loom over a deck. A deck over a doc. A doc over silence. Wellcart.io