Social Media Manager & Content Strategist for Growing iOS App

We’re looking for a social media manager/content strategist to take ownership of the organic social presence for a growing iOS mobile app. Our primary focus is Instagram, with the opportunity to repurpose strong content across TikTok, Facebook, and other platforms where appropriate. This is not just a “schedule a few posts each week” role. We’re looking for someone who can help develop the content strategy, create compelling posts and short-form content, grow the audience, engage with followers, and consistently test what resonates. The app currently has a strong audience within law enforcement and public safety, but also has broader use cases across security, first responders, outdoor activities, emergency preparedness, and everyday location awareness. You do not need to have a law enforcement background, but you should be comfortable learning the audience and understanding how to communicate with niche professional communities. I’m specifically looking for someone who can work independently. I can provide product information, screenshots, ideas, updates, and subject-matter knowledge, but I do not want this role to require me to constantly create content or manage the content calendar myself. Responsibilities include: • Develop and manage an ongoing Instagram content strategy • Create posts, Reels, carousels, graphics, captions, and other social content • Build and maintain a consistent content calendar • Repurpose content across other platforms when it makes sense • Engage with followers and relevant communities • Identify content ideas and trends that fit the brand rather than simply copying trends • Monitor reach, follower growth, engagement, website/app interest, and other meaningful performance indicators • Test different messaging, hooks, formats, and audiences • Learn the product well enough to generate content ideas without needing constant direction • Help turn product features, use cases, customer feedback, and updates into compelling content Experience marketing mobile apps, SaaS products, technology products, or niche consumer brands is strongly preferred. I care much more about whether you can actually grow an audience and create good content than how many years you’ve worked at an agency. This will initially be a 60 to 90 day engagement so we can see how we work together and measure results. If it’s a good fit and the channel is growing, I’m looking for someone who can potentially stay involved long term. When applying, please include examples of accounts you’ve personally managed, what you were responsible for, any measurable growth you helped produce, and a few thoughts on how you would approach growing the social presence of a mobile app like this. Please do not send a generic agency proposal. I’m looking for someone who will actually be involved in the account and content creation.