Squarespace Website Redesign & Brand Experience Project

Squarespace Website Redesign & Brand Experience Project Project Overview I am the owner of The Kitchen by Cooking with Que, a Detroit-based restaurant, event venue, catering company, and lifestyle brand. We have been serving the community for over 7 years and have been featured on Food Network, FOX 2 Detroit, TEDx Detroit, Hour Detroit, and more. Our current website is built on Squarespace and functions well, but it does not fully capture the energy, personality, and multiple revenue streams of our business. I am looking for an experienced Squarespace designer/developer who can transform my existing website into a modern, high-converting digital experience that increases online orders, reservations, event attendance, catering inquiries, newsletter signups, and overall brand engagement. This is NOT just a website redesign. I want someone who understands branding, user experience (UX), conversion optimization, and storytelling. Current Website www.thekitchenbycwq.com Project Goals The redesigned website should: * Increase online food orders * Increase reservations * Increase catering and private event inquiries * Increase cooking class registrations * Grow my email list * Better communicate my brand story * Improve mobile responsiveness * Improve search engine optimization (SEO) * Create a premium experience that reflects the quality of my business Brand Positioning One of our biggest differentiators is: “Where Vegans & Meat Eaters Leave Happy.” We are not simply a vegan restaurant. We are a destination where everyone can enjoy incredible food regardless of dietary preference. Our website should communicate: * Great Food * Great Music * Great Events * Great Community * Great Experiences Desired Homepage Experience I’d like the homepage to include: Hero Section * Full-screen video or cinematic image * Strong headline * Clear call-to-action buttons: * Order Online * Reserve a Table * View Events Featured Experiences Highlight: * Restaurant * Brunch * Tacos & Turntables * Wine Down Fridays * Cooking Classes * Catering * Private Events * Meal Prep Weekly Events Section A section that can be easily updated every week. Featured Menu Items Professional photography with direct ordering links. Meet Que My story as founder, chef, educator, and community leader. Social Proof Include: * Google Reviews * Media features * Awards * Press logos Email Signup A compelling lead magnet for joining our newsletter. Instagram/TikTok Feed Additional Pages Needed I would like dedicated pages for: * Catering * Private Events * Meal Prep * Cooking Classes * Corporate Events * Team Building * Eat to Live Foundation * About Que * Shop * Blog/Recipes * Contact SEO Requirements Optimize the site for local search terms including: * Detroit Restaurant * Best Brunch Detroit * Catering Detroit * Private Event Venue Detroit * Cooking Classes Detroit * Meal Prep Detroit * Healthy Food Detroit * Vegan Restaurant Detroit Technical Requirements * Squarespace expert (required) * Mobile-first design * Fast loading speeds * SEO optimization * Easy backend editing * Integration with email marketing platform * Analytics setup (Google Analytics and Search Console preferred) * Conversion-focused layout * Clean navigation * ADA-conscious design Deliverables * Fully redesigned Squarespace website * Updated homepage * Redesigned navigation * New landing pages * SEO optimization * Mobile optimization * Image/video recommendations * Basic training video or documentation showing how I can update the site myself Ideal Freelancer Looking for someone who has experience with: * Restaurant websites * Hospitality brands * Lifestyle brands * Squarespace development * UX/UI design * Brand strategy * Conversion optimization * SEO Please include examples of Squarespace websites you have designed that focus on increasing conversions and customer engagement. Bonus Skills Experience with: * Copywriting * Brand storytelling * Photography direction * Video placement * Email marketing strategy * Local SEO * Event-driven businesses Budget Please provide: * Estimated project cost * Timeline * What is included * Any additional recommendations to improve conversions or customer experience I am looking for someone who can become a long-term creative partner as our brand continues to grow. 1 of 5 projects.