UGC Actor/Commercial Ad Creator

# UGC ACTOR / CREATOR SCOPE OF WORK ## Real Story Commercial Casting Brief ### Project Overview We are looking for talented UGC creators, actors, and storytellers to produce an emotionally compelling talking-head commercial inspired by a **real client success story**. Your assignment is **not** to read a script. Your assignment is **not** to create a traditional advertisement. Instead, we want you to take the story below and bring it to life as if you personally experienced it. **Important:** The real individual has authorized the use of their story for commercial purposes. However, **do not use the client's real name.** Create your own character and tell the story naturally in the first person, making it feel authentic and believable. We are evaluating your creativity, storytelling ability, emotional delivery, and ability to connect with an audience. --- # The Assignment Using the story below as your inspiration, create a social media commercial that feels completely authentic. We encourage you to: * Rewrite the story in your own words. * Give the main character a different name. * Add realistic emotions and details. * Make it sound like you're sharing your own life experience. * Tell the story conversationally—not like you're reading from a script. We want viewers to feel like they're hearing a friend share a pivotal moment in their life. --- # Story Background (For Context) This story is based on a real client. After going through a difficult divorce, she found herself facing major financial decisions. One of the biggest was deciding what to do after selling her home. Like many people, her first instinct was to immediately purchase another house. Instead, after speaking with a financial strategist, she was encouraged to slow down and think differently. Rather than rushing into another mortgage, she made the difficult decision to temporarily move in with her parents. While rebuilding her life, she invested the proceeds from the sale of her home into a private credit investment that generated a fixed annual return. During conversations about her financial picture, another opportunity surfaced. She had a retirement account from a previous employer that had been sitting untouched for years. Instead of leaving it dormant, she transferred it into a Self-Directed IRA that aligned with her long-term investment strategy. In less than fifteen months, that retirement account had earned more than $8,000. More importantly, she finally felt like she had a financial plan instead of simply reacting to life. Today, she feels more confident about her future than ever before—not because life was easy, but because she made intentional decisions during one of the hardest seasons of her life. --- # Your Goal We are **not** looking for someone to sell an investment. We are looking for someone who can sell the emotion behind the story. The audience should connect with: * Starting over * Making difficult decisions * Delaying gratification * Building confidence * Taking control of your future * Hope after hardship The financial strategy should feel like part of the story—not the entire story. --- # Creative Freedom You have creative freedom to make the commercial your own. You may: * Change the character's name. * Change the setting. * Adjust the dialogue. * Add your own personality. * Include your own storytelling style. The facts of the story should remain generally consistent, but we want your unique interpretation. --- # Example Opening *"A couple of years ago, my life looked completely different.* *My marriage had ended, I had just sold my house, and honestly... I had no idea what came next.* *Everyone expected me to buy another house right away.* *Instead, I did something most people didn't understand..."* --- # Example Mid-Story *"Moving back in with my parents wasn't easy.* *At first, I felt embarrassed.* *But looking back, it gave me the time and space to stop making emotional financial decisions.* *Instead of rushing, I created a plan.* *One conversation changed everything.* *We even discovered an old retirement account from a previous job that I had completely forgotten about.* *Rather than letting it sit there, I rolled it into a Self-Directed IRA that fit my long-term strategy.* *Watching that account grow reminded me that small, intentional decisions can have a big impact over time."* --- # Example Closing *"The biggest lesson I learned wasn't about investing.* *It was about having patience.* *Sometimes rebuilding your life means making choices that don't make sense to everyone else.* *Looking back now... I'm so grateful I trusted the process.* *If you're going through a difficult season, don't make permanent decisions based on temporary emotions.* *Take a breath. Make a plan. Your future self will thank you."* --- # Video Style We are looking for content that feels native to social media. Preferred style: * Talking directly to camera * Eye contact * Natural conversation * Walking while talking * Lifestyle B-roll * Home office * Kitchen * Coffee shop * Neighborhood walk * Journaling * Reviewing paperwork * Quiet moments of reflection Avoid corporate backgrounds or obvious sales environments. --- # Deliverables Please submit: * One 30–60 second vertical video (9:16) * One 60–90 second version (optional but encouraged) * Raw footage (if available) * Edited version with captions preferred --- # What We Are Looking For We will evaluate submissions based on: * Authenticity * Emotional connection * Storytelling ability * Creativity * Camera presence * Natural delivery * Ability to keep viewers engaged in the first 3–5 seconds We are **not** looking for polished actors delivering memorized lines. We are looking for creators who can make viewers believe they're hearing a genuine life story. --- # Important Notes * Do **not** use the real client's name. * Present the story as inspired by a real experience, but create your own character. * Do not promise or guarantee financial results. * Avoid making statements that imply everyone will have the same outcome. * Keep the focus on resilience, thoughtful decision-making, and long-term planning rather than investment performance alone. The best submissions won't feel like advertisements—they'll feel like stories people choose to watch until the very end.