Web Developer for Website Revamp

*** IF YOU CONTACT US OUTSIDE OF THE UPWORK PLATFORM PLEASE NOTE IT IS AN AUTOMATIC DISQUALIFICATION!! WE RESPECT THE TERMS OF UPWORK AND WILL NOT ENGAGE. DO NOT CALL OUR OFFICE, ASK FOR OWNERSHIP. WE HAVE BEEN BOMBARDED BY THOSE BYPASSING THE UPWORK PLATFORM & ARE NOT ACCEPTING THOSE CALLS ** We are seeking an experienced, detail-oriented WordPress developer to partner with us in improving, expanding, and optimizing our existing website: www.EuropeanStoneTile.com. This is not a one-time project—we are looking for a long-term collaborator who can help us continuously evolve our digital presence to attract high-end residential clients and luxury B2B projects. 🏢 About Us European Stone & Tile Design specializes in high-end countertop fabrication and installation, slab materials, and custom tile design and installation for kitchens, bathrooms, and luxury spaces. Our clients include discerning homeowners, designers, builders, and developers who expect top-tier craftsmanship and presentation. 🎯 Project Goals Your primary objective is to: Refine and repair the existing website Elevate design and user experience to reflect a luxury brand Increase traffic and lead generation Build SEO-focused content targeting high-value customers Set the foundation for future ecommerce and content expansion 🔧 Scope of Work Phase 1: Site Audit + Fixes Review current website structure and identify issues left by previous developer Fix broken layouts, formatting inconsistencies, and functionality errors on child pages Improve page speed, responsiveness, and performance across devices Ensure consistency in branding, typography, and layout Phase 2: Core Improvements Contact Page Optimization Fix form functionality and improve user experience Optimize for conversions (clear CTAs, lead capture) Gallery Enhancement Rebuild and expand gallery with organized categories: Countertops (quartz, natural stone, porcelain) Kitchens Bathrooms Tile installations Improve image quality, layout, and navigation Enhance internal linking and page structure Phase 3: Content + SEO Development Create and update pages with SEO-driven content Target keywords related to: Luxury countertops Slab countertops Custom tile design High-end kitchen and bathroom installations Develop location-aware and service-based pages Optimize metadata, headers, and on-page SEO structure Align content to attract high-income residential clients and professional partners Phase 4: Page Design + Expansion Design visually compelling, conversion-focused pages Create new service-specific landing pages Ensure all pages are: Desktop, mobile, and tablet optimized Clean, modern, and aligned with luxury branding Ability to present page designs before development is a strong plus Phase 5: Future Development (Long-Term) We are looking for someone interested in growing with us. Future projects include: Video Content Page Showcasing installations, process, and brand story Shopify Integration Selling fixed goods (e.g., materials, accessories) Potential expansion into basic service offerings Ongoing SEO content creation and blog expansion Potential second website build for our construction division: Dogwood Home Remodel ✅ Ideal Candidate We’re looking for someone who: Has strong experience with WordPress development and customization Understands luxury branding and high-end client targeting Has proven ability in SEO-driven page creation Is skilled in both design and functionality Can identify problems and proactively recommend improvements Has experience with conversion-focused web design Is reliable, communicative, and detail-oriented 💡 Bonus Skills Experience integrating Shopify with WordPress Background in home services, construction, or interior design industries Graphic design or visual presentation skills Experience building scalable site architectures 📌 Project Structure Initial work will be performed on a test environment Final implementation will be completed by our internal team Ongoing collaboration expected based on performance 🚀 What Success Looks Like A polished, high-end website that reflects our craftsmanship Increased qualified traffic and lead generation Strong SEO visibility in our target market A scalable platform for future growth and services