Website refinement

About the project PEN is a curated national directory of vetted fractional estate management professionals serving ultra-high-net-worth (UHNW) families, family offices, and luxury builders. The brand voice is discreet, precise, and reputation-driven. All work must reflect a premium, understated aesthetic. No aggressive, high-volume, or "growth-hack" styling. The existing Wix site is built and live. We are not rebuilding it. We need it polished, corrected, expanded by a defined set of pages, and set up so we can add revenue-generating sponsor content ourselves going forward. Full-site accuracy and copy-editing pass - Proofread every existing page for spelling, grammar, punctuation, subject-verb agreement, and tense consistency. - Strip stray zero-width and invisible characters left from copy-paste throughout the site. - Resolve factual inconsistencies (example: the site currently states both "ten" and "15" markets in different places, and the Markets Served grid shows a different count again. All instances must be reconciled to one correct number, which we will confirm). - Fix the truncated site name in SEO/meta settings (currently displays as "The Private Estate N" in the Open Graph site_name; should be "The Private Estate Network"). - Deliverable: a change log listing every correction made, page by page. New pages (built to our supplied SEO/GEO/AEO specification) We will provide a keyword hierarchy, page list, and content. You will build and format the following in the existing site style: - Additional location/market pages (list to be finalized with you, in the established template). - An FAQ content cluster in the site's existing direct-question answer format (answer-engine-optimization style: question as heading, concise direct answer below). - A blog/insights structure with a repeatable post template. - Each new page must include a completed SEO fields block: meta title, meta description, keyword focus, and URL slug (we will supply target values; you implement them in Wix SEO settings). - Proper heading hierarchy (single H1 per page, logical H2/H3 nesting). Sponsorship / partner page (CRITICAL: must be CMS-driven) This page is where the site's revenue will be generated, so build it for self-service scalability: - Build the sponsor/partner page using **Wix CMS (dynamic pages)**, NOT hand-laid static sections. - We must be able to add, edit, or remove a sponsor by creating or updating a single CMS database entry, with the page layout populating automatically. No developer involvement required per sponsor. - Include fields for: sponsor name, logo, tier/level, short description, website link, and a display-order or featured toggle. - Provide a repeatable card/listing template that looks premium and stays visually consistent as entries are added. - Include brief written or video documentation showing us how to add a new sponsor entry ourselves. Technical SEO and structured data - Implement Organization structured data (schema) including a `sameAs` block linking our official profiles (LinkedIn and any others we supply). - Verify Google Search Console and Google Analytics 4 are correctly connected (or set them up if not). - Confirm canonical tags, mobile responsiveness, and page load performance on the new and edited pages. - Note and report (do not necessarily fix, unless quick) any Wix-specific SEO limitations you observe. What we need in your proposal 1. Fixed total price, broken out by the four deliverables above. 2. Timeline with milestones. 3. A defined revision window per deliverable and a hard cap on included revisions (state it explicitly). 4. Confirmation of Wix Partner / Wix certification status and years of Wix experience. 5. A link to a live Wix CMS-driven page you have built (for deliverable 3). 6. Any relevant work for luxury, professional-services, or high-discretion brands. 7. Payment terms tied to milestone completion (not full payment upfront). 8. Confirmation that this is a one-time project with a clean close-out, no auto-renewing charges.