Website Copywriter with SEO & Conversion Expertise

Project Overview: AtomicMind is a boutique college admissions consulting firm with a 99% success rate helping students gain admission to top universities like Harvard, Yale, Princeton, MIT, and Stanford. We serve affluent families seeking expert guidance through the competitive college admissions process. We need an experienced website copywriter who understands both SEO optimization and conversion-focused user journeys to rewrite our website copy. The goal is to maximize organic reach, improve search rankings, and convert website visitors into qualified consultation bookings. What We Need: Complete website copy rewrite for the following pages: Homepage College Admissions Services page About/Team page Three segmented landing pages (Asian families, Jewish families, general affluent families) Key Requirements: Write SEO-optimized copy targeting high-intent keywords Structure content for AI search engines (ChatGPT, Google SGE) using atomic content blocks and conversational queries Design user journeys that guide visitors from awareness to booking a complimentary strategy session Incorporate our unique value propositions Write for three distinct audience segments with culturally sensitive messaging Create compelling CTAs that drive qualified leads to consultation bookings Implement conversion copywriting best practices (proof points, trust signals, testimonials) Deliverables: Complete website copy in Google Docs (organized by page) SEO keyword integration report Meta titles and descriptions for all pages Content architecture/sitemap recommendations Internal linking strategy document Ideal Candidate Profile: Must Have: 5+ years of professional copywriting experience with proven SEO results Portfolio demonstrating conversion-focused website copy (B2C services preferred) Deep understanding of SEO best practices and keyword integration Experience writing for luxury/premium service brands Strong understanding of user journey mapping and conversion optimization Ability to write for multiple audience segments with cultural sensitivity Bonus Points: Experience in education, admissions, or EdTech industries Familiarity with writing for Asian or Jewish audiences Knowledge of AI search optimization (ChatGPT, Google SGE) Experience with schema markup and technical SEO Background in direct response or conversion copywriting How to Apply: Please submit: Cover letter addressing: Your experience writing SEO and conversion-focused website copy Examples of how you've improved organic traffic or conversion rates Your approach to writing for multiple audience segments Why you're interested in this project Portfolio with 2-3 relevant samples: Website homepage copy (before/after if available) Service page or landing page copy Blog post or pillar content (1,500+ words) Please highlight SEO results if available (traffic increase, keyword rankings, conversion improvements) Proposed timeline and availability