Meta Conversions API Specialist

Overview: Please read at least through the doc shared. Open the doc and confirm you have done this before please. We are a digital advertising agency specializing in regulated verticals such as cannabis, hemp-derived THC, mushrooms, and other compliance-sensitive products. We are looking for an expert-level Meta Conversions API specialist to help build, maintain, and improve our custom server-side tracking infrastructure. This is NOT a standard Shopify pixel or basic CAPI implementation. We currently use a custom setup involving first-party/server-side tracking and custom domain routing and need someone who deeply understands Meta tracking at an engineering level. This will start as a project but can turn into ongoing monthly work. Scope of Work Responsibilities may include: • Implement and maintain Meta Conversions API using server-side tracking • Configure and manage server-side GTM containers • Deploy tracking infrastructure using Stape, Google Cloud, AWS, or similar • Optimize Event Match Quality (EMQ) • Troubleshoot tracking issues, event loss, or attribution inconsistencies • Improve tracking resilience and signal quality • Assist with domain configuration and routing for tracking endpoints • Ensure proper event deduplication between browser and server events • Build scalable tracking architecture for multiple client accounts IF YOU CANNOT COMPLETE THE SETUP IN THE LINK BELOW PLEASE DO NOT APPLY: (link removed) Important Context We work in regulated verticals where: • Standard pixel implementations are often insufficient • Tracking reliability is critical • Custom infrastructure is required You must be comfortable working in complex environments and solving non-standard tracking problems. Required Experience (Must Have) Please DO NOT apply unless you have strong experience in: • Meta Conversions API (server-side implementation) • Server-Side Google Tag Manager • Stape, Google Cloud, AWS, or similar • Advanced tracking architecture • Debugging complex tracking setups Huge Plus If You Have Experience With: • Regulated industries (cannabis, supplements, etc.) • Custom first-party tracking setups • High-spend ad accounts ($100k+/month) • AnyTrack, Segment, or custom tracking systems • Handling domains and tracking endpoints When Applying, Please Answer: Describe your most advanced Meta CAPI implementation What server-side tracking tools do you use? Have you worked with custom domain tracking setups? Explain. What is your experience with Stape, GCP, or AWS? Have you worked with regulated industries?