TikTok Content Strategist & Growth Specialist for Wellness Studio

We're looking for a TikTok specialist who can help us build a meaningful local presence, increase awareness, and drive membership growth. Scope of Work We need support with: TikTok profile creation, Content strategy and planning, Monthly content calendar, Trend and hashtag research, Caption writing, Content ideas tailored to wellness and recovery, Guidance on filming engaging short-form videos, Video editing (preferred), Repurposing Instagram Reels for TikTok Local audience growth strategies, Performance reporting and recommendations, Ideal Experience Please apply only if you have experience with at least one of the following: Wellness brands, Fitness studios, Recovery studios, Med spas, Longevity brands, Health and wellness businesses, Local service businesses Deliverables For the first 90 days, we'd like: Build TikTok profile and drive optimization Content strategy document 12–20 content ideas per month Weekly posting recommendations Monthly performance review Recommendations for increasing local awareness and bookings When Applying Please provide: Examples of TikTok accounts you've helped grow. Your specific role in those projects. Results achieved (followers, engagement, leads, bookings, etc.). Sample content ideas you would create for a recovery and wellness studio. Your monthly management fee and hourly rate. Success Metrics We're more interested in: Local awareness Website traffic Membership inquiries Appointment bookings Community engagement than follower counts alone.