Outbound Lead Generation & Appointment Setter (Cold Email, Apollo, Social DMs)

We’re a US-based virtual assistant agency looking for an outbound-focused sales/lead gen specialist to help us book more qualified sales calls from off-platform sources (outside Upwork). You will help us test and scale new outbound channels, including: • Cold email outreach (using our domain + tools) • List building and sequencing in Apollo • Simple social outreach (Facebook DMs, Instagram DMs, possibly LinkedIn later) • Light experimentation with other strategies you recommend Your responsibilities: • Build and refine prospect lists that match our target client (online service-based business owners, coaches, agencies, etc.) using Apollo and other tools • Write and send cold emails and DMs using our messaging frameworks (and improve them over time) • Run daily outreach at a consistent volume (e.g., 50–100 touchpoints/day across channels) • Track all outreach, replies, and booked calls in our simple CRM/Google Sheet • Follow up with warm leads to move them toward a booked Zoom call • Report weekly on: number of contacts added, messages sent, replies, calls booked, and ideas to improve results Ideal experience: • Proven experience with outbound lead gen or appointment setting for service-based businesses • Hands-on experience with Apollo (or similar tools like Instantly, lemlist, etc.) for list building and sequencing • Strong written English and comfortable writing short, punchy cold emails and DMs • Familiar with deliverability basics (warmup, avoiding spam triggers, safe sending limits) is a plus • Comfortable suggesting and testing new outreach strategies (different angles, offers, channels) What success looks like (first 60–90 days): • You are consistently hitting a daily outreach target • Our pipeline is organized and we clearly see what’s working • We’re getting a steady flow of qualified booked calls How we’ll work together: • We’ll start with a small paid test (1–2 weeks) focused on one niche and one channel (likely cold email + Apollo) • If it’s a mutual fit, we’ll extend for an ongoing engagement and add additional channels (FB/IG DMs, LinkedIn, etc.) When you apply, please briefly answer: 1. Describe a recent outbound campaign you ran (who was the target, what channels, what tools). 2. Roughly how many cold emails/DMs per day are you comfortable sending? 3. What tools have you used for prospecting (Apollo, LinkedIn Sales Nav, etc.)? 4. Share 1–2 short cold email or DM examples you’ve written that performed well.