Need a Paid Ad's specilist for Facebook and Instagram

We are looking for an experienced and results-oriented **Paid Ads Specialist** to manage our **Facebook and Instagram advertising campaigns** for our coaching business. We offer a free masterclass to potential clients and then upsell them to a 5-day challenge. The goal is to drive targeted traffic to our free masterclass and efficiently convert leads into participants for the 5-day challenge. As our Paid Ads Specialist, you will be responsible for the entire Facebook and Instagram ad strategy—from creating compelling ads to managing the campaigns and optimizing for the best results. If you have a deep understanding of social media advertising and a track record of success in the coaching or educational space, we want to hear from you! **Key Responsibilities:** - Develop and implement Facebook and Instagram ad strategies to drive sign-ups for our **free masterclass**. - Create high-converting ad creatives (images, videos, copy) tailored to our target audience in the coaching and self-improvement space. - Optimize campaigns to move leads from the free masterclass to the **5-day challenge**. - Set up retargeting campaigns for individuals who have shown interest but haven’t signed up yet. - Monitor, analyze, and report on the performance of ad campaigns (including ROAS, cost per lead, conversion rates, etc.) and adjust strategies to maximize results. - A/B test ads, landing pages, and funnels to improve performance. - Stay up-to-date with the latest trends and best practices for Facebook and Instagram advertising, particularly in the online coaching industry. **Qualifications:** - Proven experience in running Facebook and Instagram ad campaigns, especially in the coaching, course creation, or online education space. - Expertise in using **Facebook Ads Manager** and **Instagram Ads** for lead generation and sales conversions. - Strong understanding of funnel marketing, particularly how to nurture leads from a **free offer** (masterclass) into paid offers (5-day challenge). - Experience creating and testing ad creatives (copy, images, video) and optimizing for conversions. - Ability to analyze performance data and make data-driven decisions. - Knowledge of retargeting strategies and the Facebook pixel. - Excellent communication and project management skills. **Preferred Skills:** - Experience with **email marketing** and **funnel optimization**. - Familiarity with platforms like **ClickFunnels** or other landing page builders. - Certification in Facebook Blueprint or similar credentials is a plus. We’re excited to find a passionate and results-driven specialist who can help us grow our coaching business and bring in high-quality leads for our programs!