Build Expertise Matrix (Digital & Cyber Services) with Trigger Signals – Excel

JESA is an engineering company expanding into digital services (digital transformation, OT/IT integration, cybersecurity, data, AI). We need to map our internal expertise into a structured matrix that will later be used to identify client opportunities. Create an Excel file that lists all JESA digital & cyber services. For each service, you will define: What it is (definition + sub-capabilities) Proof that JESA can deliver it (reference projects – anonymized if needed) What makes JESA different from competitors Which clients need this service (ideal client profile) Public trigger signals – the observable events that indicate a client needs this service Why trigger signals matter Trigger signals are the bridge between JESA's services and real client needs. Example: If a company hires a CISO (signal), they likely need a Cyber Assessment (service). You must explain in a PDF file the approach you took and how you realized the job in a structural way! Check the images attached for more details.