Meta Ads & Lead Generation Specialist – Events, Webinars & Business Services

We are open to either an hourly engagement or a monthly retainer arrangement for the right candidate. Initial engagement will focus on strategy, setup, and campaign launch, with the opportunity for ongoing management through our November 2026 event and future lead-generation campaigns. Events, Webinars & Business Services Project Type: Hourly Project Length: 3–6 Months Experience Level: Expert Location: Worldwide About Us Laughlin Associates has helped business owners protect and grow their businesses for over 55 years. We provide entity formation, asset protection, compliance services, business consulting, estate planning resources, and educational events for entrepreneurs. We are seeking an experienced Meta Ads & Lead Generation Specialist to help increase attendance for our flagship event, the Magnify Your Wealth Summit, November 13-15, 2026, in Dallas, Texas, while also helping generate qualified leads for our business services. This is not a social media management position. We are looking for someone who understands how to generate registrations, appointments, and qualified leads through paid advertising. Primary Objectives Increase attendance for the Magnify Your Wealth Summit Generate webinar registrations Generate qualified consultation appointments Build a repeatable lead-generation system for future campaigns Improve conversion rates and marketing performance Responsibilities Audit existing marketing assets and campaigns Develop Meta advertising strategies Build and manage Facebook and Instagram advertising campaigns Create audience targeting and retargeting campaigns Recommend budget allocation and scaling opportunities Optimize campaigns for registrations, appointments, and lead generation Coordinate with our internal team regarding creative assets and messaging Provide weekly reporting and performance recommendations Assist with future webinar and event promotion campaigns Ideal Experience We strongly prefer candidates who have experience promoting: Conferences Summits Seminars Webinars Masterminds Business consulting services Financial services Legal services Professional services High-ticket offers Required Skills Facebook Advertising Instagram Advertising Lead Generation Event Marketing Marketing Strategy Conversion Tracking Retargeting Campaigns Conversion Rate Optimization Funnel Marketing Email Marketing Initial Scope The first phase of the project will focus on: Evaluating registration funnels Developing a Summit marketing strategy Creating audience recommendations Launching initial Meta advertising campaigns The engagement may expand into ongoing campaigns for: Business Formation Services Corporate Veil Protection Service (CVPS) Living Trust Programs Business Credit Programs Business Strategy Consultations Future Live Events and Webinars Screening Questions Describe a campaign where you generated registrations for a live event, conference, seminar, webinar, or mastermind. Include budget, registrations generated, and your role. Describe a campaign where you generated appointments or qualified leads for a professional service business. Include results and metrics. If you were tasked with increasing attendance for a business-owner conference from approximately 75 attendees to 200 attendees within five months, what would your first 30 days look like? What is the largest monthly Meta advertising budget you have personally managed? Please provide examples of landing pages, events, webinars, or campaigns you have helped promote. To Be Considered Please begin your proposal with the phrase: "Event Growth Specialist" This helps us identify applicants who have carefully reviewed the project requirements. We are looking for a long-term partner who can help drive measurable business growth, not simply manage social media accounts.