Performance Marketer Wanted: Lead Generation

Posted 2 weeks ago

Only freelancers located in the U.S. may apply.U.S. located freelancers only

Summary

We are looking to hire 1 to 2 experienced performance media buyers who know how to launch, test, optimize, and scale lead generation campaigns profitably. This is not a beginner role. We are a 15-year performance marketing company that owns our own offers in the legal, financial, and home services verticals. We have more opportunity than we can currently handle, including MVA form-fill campaigns, MVA pay-per-call campaigns, home services offers, and debt settlement campaigns. The bottleneck is not opportunity. The bottleneck is experienced media buyers who can come in, move fast, think strategically, direct creative, test consistently, and turn ad spend into profit. The Problem We Need Solved Right now, we have plenty of cap to fill, but I do not have enough time to personally run every campaign, write every video script, direct every creative angle, and test consistently enough to scale these campaigns to their full potential. We need someone who can step in and own the media buying process from strategy through execution. We are especially focused on: Scaling MVA campaigns on Meta and potentially TikTok Launching and improving pay-per-call campaigns Creating and testing strong creative angles Directing our creative team on what videos, scripts, hooks, and concepts need to be made Testing consistently enough to find winners Scaling profitable campaigns without needing months of hand-holding Our team goal is to reach $300k per month in profit by the end of the year. We need experienced operators who can help us get there. Who This Role Is For This role is for a true performance marketer. You should be the type of person who: Has real lead generation experience Understands how to buy media profitably, not just launch ads Knows how to test offers, angles, creatives, funnels, and audiences Can look at campaign data and know what to do next Can direct creative production, even if you are not personally editing videos Thinks like a strategist, not just a campaign manager Asks smart questions Brings new ideas, methods, and tools to the table Takes ownership of results Moves fast without needing every step explained Wants upside and is motivated by performance-based earning potential We have SOPs and systems, but we do not want someone who needs to be spoon-fed. We want independent thinkers who can operate inside our framework while bringing their own strategy, creativity, and experience to the table. As long as your ads are compliant and your campaigns are profitable, we give you room to be creative. What You Will Be Working On You will be launching, managing, testing, and scaling lead generation campaigns across verticals such as: Motor vehicle accidents Legal lead generation Pay per call Home services Debt settlement Financial offers Meta Ads experience is required. TikTok Ads and Google Ads experience are strong bonuses. What Success Looks Like In the first 30 days, we want you running profitable MVA campaigns, including form-fill and call-based campaigns. In the first 60 days, we want you running at least one home services offer profitably. In the first 90 days, we want you running our debt settlement offer properly and profitably. We do not have months to wait for someone to ramp up. We need someone who already understands performance marketing, lead generation, testing, and scaling. Creative Strategy Matters This is not just a media buying role. The best person for this role is part media buyer, part creative strategist. We have a support team that includes 3 video editors and 2 AI artists. You do not need to personally edit every creative, but you do need to know what to ask for. You should be able to come up with: Hooks Angles Video concepts Script direction Testing ideas Creative variations Offer positioning Messaging that speaks to the right audience If you only know how to adjust budgets and turn ads on and off, this is not the right role. Requirements You must meet these requirements: Based in the United States Minimum 5 years of media buying experience Real lead generation experience Strong Meta Ads experience Experience managing at least $100k per month in ad spend Ability to prove your previous ad spend numbers Ability to prove performance results Strong understanding of campaign testing and optimization Ability to work independently Comfortable being paid based on performance Do not apply if you do not have lead generation experience. Do not apply if you have never managed at least $100k per month in ad spend. Do not apply if you need months of training before you can launch and optimize campaigns. Compensation This is a commission-only opportunity. We pay 30% of the net profits you generate. We finance the campaigns. You do not have to fund the ad spend. If you are good, there is significant upside. We have large budgets, multiple offers, existing infrastructure, creative support, and more opportunity than we can currently handle. Our saying is: you eat what you kill. If you are hungry, experienced, and know how to turn ad spend into profit, this can be a very lucrative long-term opportunity. Why This Is a Strong Opportunity We are not a startup trying to figure out our first offer. We have been in business for 15 years. We own our own offers. We have buyers. We have cap. We have a creative support team. We finance the ad spend. We give strong media buyers the freedom to test, scale, and make money. We are looking for someone who knows what they are doing, wants to move fast, and wants to seize the opportunity in front of them. To Apply Please answer the following questions in your application: 1. How many years of media buying experience do you have? 2. Are you based in the United States? 3. What platforms do you have experience buying on? 4. What lead generation verticals have you worked in? 5. What is the largest monthly ad spend you have personally managed? 6. Can you provide proof of managing at least $100k per month in ad spend? 7. What is your experience with Meta lead generation campaigns? 8. Have you ever run MVA, legal, financial, home services, debt settlement, or pay-per-call campaigns? 9. Walk us through your testing process for launching a new campaign. 10. How do you approach creative strategy and video ad testing? 11. Give an example of a campaign you scaled profitably. 12. Why are you interested in a commission-only role where you earn 30% of the net profits you generate? Please start your application with the phrase “I buy for profit” so we know you read the full post.

  • More than 30 hrs/week
    Hourly
  • 6+ months
    Duration
  • Expert
    Experience Level
  • $75.00

    -

    $150.00

    Hourly
  • Remote Job
  • Ongoing project
    Project Type

Contract-to-hire opportunity

This lets talent know that this job could become full time.
Learn more
Skills and Expertise
Mandatory skills
Lead Generation
Facebook
Activity on this job
  • Proposals:5 to 10
  • Last viewed by client:2 weeks ago
  • Hires:
    1
  • Interviewing:
    5
  • Invites sent:
    0
  • Unanswered invites:
    0
About the client
Member since Sep 29, 2020
  • United States
    West Palm Beach10:26 PM
  • $88K total spent
    56 hires, 4 active
  • 2,287 hours
  • Sales & Marketing
    Mid-sized company (10-99 people)

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