Social media content creator - Instagram visuals only

**Instagram Content Designer Needed for B2B Brand: Clean, Minimalist Visuals Only** I am looking for a freelance Instagram content designer to create 6 Instagram visuals per week for my B2B business, OpenElevator. OpenElevator helps business leaders identify hidden retention risk, team misalignment, and employee disengagement before costly resignations happen. The visual style should feel clean, minimalist, intelligent, modern, and business-relevant **without looking like generic HR content**. This role is for **visuals only**. I will provide the core content, including copy, captions, hooks, and content plan. I need someone who can translate that content into polished Instagram visuals that are consistent with my current Instagram profile and website. Please review before applying: Instagram: https://www.instagram.com/minal.openelevator/ Website: https://www.openelevator.com/ **Visual direction** The design should align with the current OpenElevator brand and website direction: clean, modern, structured, sharp, and professional. I prefer visuals using architecture, structural details, buildings, glass, light, stairs, perspective, and abstract business-relevant imagery rather than generic photos of office workers, handshakes, meeting rooms, smiling teams, HR stock photos, or corporate clichés. Reference style: https://www.istockphoto.com/search/more-like-this/1297374637?assettype=image Photos of people should be used only occasionally and carefully. The feed should **not** look like a typical HR, recruiting, coaching, or corporate training account. **Scope** I need weekly delivery of: * 6 Instagram post visuals per week * A mix of single-image posts, simple carousel designs, and light Canva-based reel visuals or reel covers * Canva-editable files delivered once per week * Designs sized correctly for Instagram feed posts, carousel posts, and reel covers * Mobile-readable designs with strong visual hierarchy * Grid-aware cover designs so key text is not placed too close to the edges where Instagram may crop the preview * Consistent use of brand colors, fonts, spacing, and visual hierarchy * Light sourcing of image options, preferably from Canva, iStock, or other agreed stock sources * Final visuals organized clearly in Canva For reels, I am looking for simple Canva-based visual support, such as reel covers or light visual layouts, not complex video production, editing, animation, music selection, or full reel strategy. **Important requirements** The designer should be able to: * Create minimalist, premium-looking visuals * Avoid generic HR, leadership, coaching, or corporate stock design * Work from provided copy or content direction * Make text easy to read on mobile * Build a consistent visual system, not random one-off designs * Suggest image treatments, layouts, and templates that make the feed feel cohesive * Create templates that can be reused across quote posts, carousel covers, founder insights, problem statements, and calls to action * Deliver reliably once per week * Be comfortable working in Canva **Optional growth support** This is primarily a visual design role, but it would be helpful if you can also support audience growth through better visual packaging. This may include: * Suggesting stronger carousel cover layouts * Improving first-slide readability and visual hooks * Recommending which visual formats may perform better * Creating reel covers that make the profile look more cohesive * Reviewing basic visual performance patterns once per month * Suggesting ways to make the account look more credible and follow-worthy for business leaders I am not expecting full social media management, caption writing, community engagement, or growth strategy unless you offer those services separately. **Nice to have** Experience designing for authority-building founders, consultants, B2B companies, leadership brands, workplace/culture companies, or executive-facing businesses. **To apply, please include** * 3 to 5 examples of Instagram or social media visuals you have designed * A short note on how you would avoid generic HR-looking content for this brand * Your weekly rate for 6 visuals * Your rate for additional visuals if needed * Whether you use Canva Pro * Your expected turnaround time for a weekly batch * Whether you are open to doing a paid test assignment for 1 single-image post, 1 carousel cover and 1 reel * Whether you offer any light audience-growth support through visual packaging or monthly design feedback I am looking for someone who can become a recurring weekly design partner, not just complete a one-time project.