Art Director / Graphic Designer for Minimal Jewelry Instagram 9-Grid Campaign

Posted 2 weeks ago

Worldwide

Summary

Title: Art Director / Graphic Designer for Minimal Jewelry Instagram 9-Grid Campaign Description: Hello, We are looking for an art director / graphic designer to create an Instagram 9-grid campaign for a minimal jewelry brand. This is a real project, not a test project. If the collaboration goes well, we would like to continue working together on future product launches, Instagram campaigns, website visuals, advertising creatives, product page images, and visual direction. About the project: We are launching a new horseshoe jewelry series. We have already shot model wearing images, and we want to use them as the main visual assets. We are looking for someone who can art-direct the full 9-grid, not just arrange images. The goal is to create a visual campaign that builds brand awareness and makes people naturally want the product. We want people to feel: “I don’t know exactly why, but I want this.” Visual direction: The mood should feel quiet, minimal, refined, spacious, editorial, and high-end but not flashy. Main visual keywords: * Minimal jewelry * Quiet luxury * Editorial mood * White space * Soft light * Black / white / gray / silver tones * Everyday fashion mood * Refined product desire * Clean composition * Subtle material texture Horseshoe concept: The horseshoe should not feel western, spiritual, like a lucky charm, or overly decorative. We want it to feel like a modern, refined, quiet symbol of luck that fits naturally into everyday outfits. What we need: 1. Full art direction for the Instagram 9-grid campaign 2. 9 Instagram post designs as one cohesive grid 3. Recommended posting order 4. Strong use of our existing model wearing images 5. Suggestions for any additional product photos, detail shots, packaging shots, or renderings needed 6. Simple visual direction for photography / rendering if additional assets are needed 7. Editable source files 8. Exported JPG / PNG files We want to avoid: * Loud advertising * Sales banner design * Canva-template style layouts * Too much text * Overly decorative design * Flashy luxury visuals * Overly shiny jewelry presentation * Western-style horseshoe expression * Spiritual lucky charm feeling * Cheap accessory look * Mass-market jewelry look The final grid should not feel like: “Buy this product.” It should feel like: “I want to be part of this world.”

  • $50.00

    Fixed-price
  • Entry level
    Experience Level
  • Remote Job
  • Ongoing project
    Project Type

Contract-to-hire opportunity

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Skills and Expertise
Mandatory skills
Social Media Imagery
Brand Identity & Guidelines
Activity on this job
  • Proposals:5 to 10
  • Last viewed by client:4 days ago
  • Interviewing:
    5
  • Invites sent:
    0
  • Unanswered invites:
    0
About the client
Member since Jun 30, 2023
  • Japan
    Fukuoka2:46 AM
  • $18K total spent
    111 hires, 43 active
  • 521 hours

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