Facebook & WhatsApp Lead Generation Specialist

Description: Ravenscroft Equipment requires an experienced Facebook and WhatsApp advertising specialist to manage and optimise lead-generation campaigns across Europe and Africa. We already have the advertisements. Your responsibility is to ensure that the advertisements are shown to the correct audience and generate the highest possible number of qualified enquiries. Responsibilities: • Create and manage Facebook advertising campaigns. • Create WhatsApp lead-generation campaigns. • Define audience targeting. • Define exclusion targeting. • Define geographic targeting. • Optimise advertising budgets. • Conduct A/B testing. • Monitor campaign performance. • Improve cost per enquiry. • Improve quality of enquiries. • Produce simple performance reports. Target Markets: Western Europe: • Netherlands • Belgium • Germany Eastern Europe: • Poland • Czech Republic • Slovakia • Hungary Africa: • DRC • Zambia • Zimbabwe • Angola • Mozambique • South Africa Ideal Experience: • Facebook Ads Manager • WhatsApp lead-generation campaigns • B2B advertising • Agriculture • Construction equipment • Mining equipment • Industrial equipment Important: We are not looking for general social-media management. We are looking for somebody who understands how to place advertising in front of the correct audience and generate enquiries at the lowest possible cost. Please provide: • Examples of campaigns managed • Cost-per-lead examples • Industries served • Monthly management fees • Availability