Brand Guidelines for Presque Consulting Group

I'm launching Presque Consulting Group LLC, an independent consulting practice after 25 years in executive roles at a Fortune 500 company (commercial excellence, M&A integration, and operations leadership). The practice serves mid-market and enterprise clients - primarily in manufacturing, energy, and industrial sectors - across three service lines: 1. M&A commercial diligence - project-based engagements with PE firms and strategic buyers 2. Fractional commercial advisory - retainer-based sales and go-to-market leadership for portfolio companies 3. AI automation consulting - helping operations and commercial teams implement AI tools that drive measurable ROI I need a complete brand guidelines document for Presque Consulting Group that works cohesively across all three service lines. The brand needs to feel like one unified practice, not three separate businesses. What I Need Delivered • Logo concepts (2–3 options) for "Presque Consulting Group" with variations: full lockup, icon-only, light/dark versions • Primary and secondary color palette with HEX, RGB, and WCAG accessibility contrast ratings • Typography system: headline font, body font, and clear usage hierarchy • Iconography direction and style • Tone of voice and messaging principles - credible and direct, not corporate-stiff or startup-casual • Spacing, layout, and grid principles for web use • Applied examples showing how the brand works on key web components (hero section, service cards, CTA) • Final deliverable: PDF brand book + Figma source file (or Adobe equivalent) Context on Brand Positioning The audience is CFOs, operating partners, VP-level commercial leaders, and PE deal teams. These are experienced business people who evaluate credibility fast. The brand needs to communicate seniority and results-orientation - not innovation theater. Think: trusted advisor with a modern, clean aesthetic. Confident without being aggressive. Polished without being stiff. "Presque" is a French word meaning "almost" or "nearly" - it carries a sense of precision, nuance, and sophistication that should inform the visual direction. The name itself has a premium, understated quality that the brand identity should reinforce. This is not a startup brand. It is a solo practitioner establishing a high-trust, high-stakes advisory practice, and the brand should feel like it belongs in the same room as the clients. The website will be built using a no-code tool (likely Lovable.ai), so the brand guidelines must be developer-handoff ready - specific values, not mood board language. HEX codes, exact font names, spacing units, and component-level guidance are required. Ideal Freelancer • Portfolio includes professional services, consulting, advisory, or financial services brands • Has experience creating brand guidelines that were actually used to build a website • Can show examples where the brand communicates authority and trust, not just visual creativity • Communicates clearly and incorporates feedback through 1–2 revision rounds • Bonus: experience branding solo practitioners, boutique firms, or executive-level independents Please include 2–3 portfolio samples most relevant to this project and a brief note on how you'd approach the Presque Consulting Group name and its visual potential