Email Marketing

# Email Marketing Manager ## About CSN Sports CSN Sports is building the largest recruiting network in amateur sports. We help athletes connect with college coaches, discover opportunities, and take control of their recruiting process through our technology platform and recruiting services. We're looking for an Email Marketing Manager who can turn leads into users, users into customers, and customers into advocates. ## Position Overview This is a results-driven role focused on increasing free profile signups, platform engagement, premium subscriptions, booked calls, and recruiting program enrollments through email marketing. You will own the entire email ecosystem, including strategy, automation, segmentation, copywriting, testing, reporting, and optimization. ## Responsibilities ### Email Campaign Management * Create and send daily email campaigns to parents, players, coaches, and organizations * Write compelling subject lines and email copy that drives action * Build promotional, educational, and nurture campaigns * Manage newsletters and product announcements ### Automation & Funnels * Build and optimize automated email sequences * Create onboarding campaigns for new users * Develop re-engagement and win-back campaigns * Build conversion sequences for premium memberships and recruiting services ### Segmentation & Personalization * Segment audiences based on age, graduation year, recruiting stage, engagement, and interests * Personalize messaging for different audiences * Improve customer journeys and lifecycle marketing ### Analytics & Optimization * Monitor open rates, click-through rates, conversions, and revenue attribution * Run A/B tests on subject lines, offers, CTAs, and messaging * Identify opportunities to improve campaign performance * Deliver weekly reporting and recommendations ### Database Management * Maintain email list health and deliverability * Reduce spam complaints and unsubscribe rates * Manage audience growth strategies * Ensure compliance with email marketing best practices ## Qualifications ### Required * Experience managing email marketing campaigns * Strong copywriting skills * Experience with CRM and email automation platforms * Understanding of audience segmentation * Ability to analyze campaign performance and make data-driven decisions * Highly organized and detail-oriented ### Preferred * Experience with sports, recruiting, education, or SaaS businesses * Experience with GoHighLevel, ActiveCampaign, HubSpot, Mailchimp, or similar platforms * Knowledge of deliverability and domain reputation management * Experience managing lists of 10,000+ contacts ## Success Metrics You will be measured on: * Free profile signups generated * Email open rates * Click-through rates * Booked recruiting calls * Premium membership conversions * Recruiting program sales attributed to email * List growth and engagement ## Compensation * Base Pay: $2,000-$3,500/month (based on experience) * Performance Bonuses Available * Growth opportunities within CSN Sports ## Ideal Candidate You are equal parts marketer, copywriter, and analyst. You understand that email is not about sending messages—it's about driving measurable business outcomes. You enjoy testing, optimizing, and finding ways to turn a list into revenue.