Google Ads / PPC Consultant for Psychiatry Practice (With Healthcare Experience)

We are a growing outpatient psychiatry practice seeking an experienced Google Ads and growth marketing consultant to take ownership of our paid acquisition strategy. We are looking for a strategic partner in our growth, not simply someone to make minor account adjustments. Our ideal consultant can evaluate our entire marketing funnel, identify opportunities, rebuild what isn't working, and manage campaigns over the long term. The engagement will begin with a comprehensive audit and strategy review, with the expectation of ongoing monthly management if there is a strong fit. We currently advertise through Google Ads and are looking to improve our campaign structure, targeting, lead volume and lead quality while ensuring full compliance with healthcare advertising policies. We are looking for a consultant who can evaluate and improve the entire paid acquisition system, including: - Google Ads account structure - Campaign architecture - Ad groups - Keyword strategy - Search terms - Ad copy - Extensions/assets - Geographic targeting - Budget allocation - Bid strategies - Healthcare policy compliance - Strategy & Growth Develop recommendations for: - New keyword opportunities - Service-line campaigns - Geographic expansion - Competitor positioning - Patient acquisition strategy - Cost-per-lead optimization - Conversion rate optimization - Marketing funnel improvements - Campaign Management Potential ongoing responsibilities include: - Campaign monitoring - Bid management - Keyword optimization - Negative keyword management - Ad testing - Landing page recommendations - Monthly reporting - Strategic planning REQUIREMENTS: - Strong Google Ads experience - Healthcare, medical, therapy, psychiatry, or telehealth marketing experience is essential - Experience managing campaigns with healthcare policy restrictions - Experience improving lead quality, not just traffic volume - Strong analytical skills - Ability to communicate recommendations clearly Experience with healthcare providers, mental health practices, or professional service businesses is required.