Meta Pixel Audit & Fix — Shopify

We're using Shopify and up until end of March, our Meta pixel and Triple Whale were tracking closely and ROAS looked accurate. Since April something broke, Meta is now showing significantly lower ROAS while Triple Whale is still showing strong numbers. Ad performance has noticeably dropped and we believe the tracking discrepancy is the root cause. We need someone to audit the pixel, identify what changed, and get Meta tracking accurately again asap. What We Need - Full Meta pixel audit on Shopify - Identify why Meta and Triple Whale diverged around April - Fix event tracking so Meta is receiving accurate purchase and revenue data - Get Meta ROAS back to reflecting real performance as it did November through March You Should Have - Deep experience with Meta pixel implementation on Shopify - Strong understanding of how Meta and Triple Whale track differently and where discrepancies come from - Experience diagnosing and fixing pixel drift, event duplication, or attribution issues