Email Marketing Professional Needed

Email Marketing & Automation Specialist (Klaviyo) — for established wholesale medical uniform business. We run two established WordPress + WooCommerce stores selling wholesale medical uniforms to repeat customers. Both sites have active customer bases but no email sequencing or lifecycle automation. We’re looking for a reliable, growth-minded specialist to build a retention-first email program that increases repeat orders and customer lifetime value. Role : You will audit our stores and current customer data, design and implement Klaviyo-based email and SMS automations (welcome series, reorder reminders, winbacks, VIP flows, transactional improvements), and run ongoing optimization and reporting. This is a remote role open to any time zone; we’re flexible on full- or part-time depending on experience and availability. Key responsibilities - Audit WooCommerce stores, customer data, and current email setup; deliver a prioritized action plan. - Set up and configure Klaviyo (or improve our existing account), including lists, segments, and templates. - Build automated flows: welcome/onboarding, first‑order follow-up, replenishment/reorder reminders, winback, VIP/loyalty, browse/cart abandonment, and post-purchase cross‑sells. - Create and A/B test email campaigns and subject lines for open, click, and conversion lift. - Implement tagging/segmentation strategy for wholesale customers (account types, purchase cadence, order volume). - Improve transactional emails (order, shipping, returns) for clarity and conversion. - Track KPIs: revenue per recipient, repeat purchase rate, CLTV, open/click rates, unsubscribe and deliverability metrics. - Provide weekly reports and monthly strategic reviews with recommendations. - Coordinate with our dev/ops on WooCommerce/Klaviyo integrations and data flows; work with support tools (experience with Re:amaze is a plus). - Train internal staff on basic flows and campaign processes. Required qualifications - 2+ years hands-on experience with Klaviyo and WooCommerce integrations. - Proven track record designing and running lifecycle email automations that drove measurable repeat-purchase or revenue growth. - Strong understanding of email deliverability, segmentation, and A/B testing. - Experience with wholesale or B2B ecommerce customers preferred. - Data-driven: comfortable with analytics and KPI-driven optimization. - Excellent communication, organization, and documentation skills. - Ability to review a site and present a clear, prioritized action plan. Nice-to-have - Experience with Re:amaze or other customer support platforms- not required - Experience with SMS flows, Shopify migrations, or custom plugin work. - Familiarity with medical uniform or apparel/wholesale niches. - Short cover letter explaining relevant experience with Klaviyo + WooCommerce and any wholesale work.