E-commerce Growth Specialist (Google Ads + Meta Ads) – Shopify Brand

Posted 2 weeks ago

Worldwide

Summary

We are looking for an experienced performance marketer to manage and optimize our e-commerce advertising across Google Ads and Meta Ads for a Shopify brand. The main priority is maintaining a strong ROAS while carefully and sustainably scaling performance over time. Our Stack. -Shopify -Google Ads -Meta Ads (Facebook & Instagram) -Stape (server-side tracking – maintenance only) Skills Required. -Google Merchant Center optimization -Google Ads optimization (Search, Shopping, Performance Max) -Meta Ads optimization (campaign structure, creatives, scaling strategy) -Strong understanding of e-commerce performance marketing -Ability to work in data-driven, ROAS-focused environments -Basic understanding of tracking systems (to ensure everything functions correctly) -French-speaking or able to understand French (strong plus, as the account and ads are in French) Current Advertising Spend. Product #1 Meta Ads: ~€185/day Google Ads Search: ~€68/day Google Performance Max: ~€54/day Product #2 Meta Ads: ~€70/day Google Ads Search: ~€156/day Google Performance Max: ~€75/day Main Objective. We are not looking for aggressive scaling at any cost. The priority is to: -Maintain a stable and strong ROAS -Improve profitability where possible -Scale slowly and carefully only when performance is stable -Improve efficiency across Meta and Google Ads -Identify low-risk growth opportunities Tracking is already set up. The role includes ensuring everything continues to work correctly, without major tracking overhauls. What We’d Like You to Answer in Your Application. First Actions 1. If you were given access today, what would be the first things you would review and optimize? Meta Ads 2. What would you focus on first in our Meta accounts? 3. How do you typically improve performance while keeping ROAS stable? Google Ads 4. What would you focus on first in Google Ads? 5. How do you optimize Search campaigns? Ongoing Management 6. How many hours per week do you estimate are needed to manage these accounts effectively? Ideal Candidate. -Experience managing and optimizing Shopify e-commerce accounts -Strong focus on profitability and ROAS stability -Hands-on experience with Meta Ads and Google Ads -Comfortable making incremental, controlled improvements rather than aggressive scaling -Able to work independently and proactively We are only looking for experienced performance marketers who have already managed profitable e-commerce accounts and are comfortable being accountable for ROAS-driven decision making. If that sounds like you, we would be happy to review your application. Thank you!

  • More than 30 hrs/week
    Hourly
  • 6+ months
    Duration
  • Expert
    Experience Level
  • $30.00

    -

    $69.00

    Hourly
  • Remote Job
  • Ongoing project
    Project Type
Skills and Expertise
Mandatory skills
Google Display Network
Activity on this job
  • Proposals:Less than 5
  • Last viewed by client:5 days ago
  • Interviewing:
    3
  • Invites sent:
    1
  • Unanswered invites:
    1
About the client
Member since Jan 7, 2024
  • Belgium
    Nivelles3:30 PM
  • $22K total spent
    48 hires, 29 active
  • 390 hours

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