Growth Marketer

Job Title: Growth Marketer Reports To: Operations Manager Company: Gear Elevation Employment Type: Full-time (Remote) Industry: Ecommerce / Dropshipping About Gear Elevation: Gear Elevation is a fast-scaling ecommerce company focused on identifying winning products and growing them through high-performing paid ads, data-driven decisions, and strong creative execution. Our team operates remotely with specialized roles across product research, marketing, creatives, and operations. We are looking for a Growth Marketer who will lead the marketing function under the guidance of the Operations Manager, ensuring campaigns are executed efficiently, profitably, and in alignment with company goals. Role Overview: The Growth Marketer will oversee all marketing activities related to paid advertising and creative production. This role focuses on execution, optimization, and coordination — not just strategy. You will act as the bridge between leadership strategy and the marketing team’s daily work, ensuring campaigns launch smoothly, creatives perform well, and budgets are used efficiently. Key Responsibilities: -Paid Advertising Management -Manage, launch, and optimize paid campaigns across: Facebook & Instagram Ads TikTok Ads Other platforms as needed - Monitor KPIs such as CPA, ROAS, CTR, CPM, and conversion rates - Scale profitable campaigns while controlling ad spend - Implement structured testing for audiences, creatives, and funnels - Coordinate closely with media buyers Creative Direction & Performance: - Develop marketing angles and messaging for product campaigns - Create clear briefs for designers, video editors, and copywriters - Review creatives before launch to ensure quality and alignment - Analyze creative performance and request iterations - Stay updated on trends and competitor ads Team Coordination: - Coordinate workflow between: - Creative team (designers, editors) - Media buyers - Product researchers - Operations Manager - Ensure deadlines are met and bottlenecks are addressed - Maintain organized documentation of campaigns and tests - Support smooth execution from concept to scaling Reporting & Optimization: - Track marketing performance and provide regular reports to the Operations Manager - Identify issues affecting profitability or scaling - Recommend actionable improvements - Ensure marketing efforts align with overall operational goals Required Qualifications: - Proven experience managing paid ads for ecommerce or dropshipping - Strong knowledge of Facebook and TikTok advertising platforms - Experience coordinating creative production - Data-driven mindset with strong analytical skills - Ability to optimize campaigns for profitability - Strong organizational and communication skills - Comfortable working in a structured, team-based environment - Ability to follow leadership direction while taking initiative Preferred Qualifications: - Experience with Shopify-based stores - Familiarity with product testing workflows in dropshipping - Understanding of direct-response marketing principles - Experience working with remote teams - Knowledge of Advantage+ or automated campaign types Key Success Indicators: - Consistent profitable ad performance - Efficient creative testing pipeline - Strong coordination across marketing functions - Timely reporting and communication - Contribution to overall company growth targets Why Join Gear Elevation? - Work with an established ecommerce team and structure - Clear leadership and operational support - Opportunity to influence major growth initiatives - Remote work flexibility - Performance-driven environment Organizational Context: - This role is part of the Marketing function under Operations and will report directly to the Operations Manager. The Growth Marketer is responsible for executing and coordinating marketing initiatives, not company-wide operations or administrative functions.