WordPress Website Improvement and SEO

I need a freelancer to improve my WordPress website, optimize SEO, integrate email marketing, and provide ongoing tech support. The work includes enhancing site performance, improving user experience, and ensuring the site runs smoothly for website: Abby & Taz, an award-winning children's book brand created by physician, educator, mother, and rancher Dr. Christina Brown. We are expanding from a children's book series into a complete family-centered educational brand that includes: Children's books Early reading materials Family activities Parent education resources Printable downloads Learning Academy Merchandise Email membership community Our goal is to create a warm, welcoming online experience where families feel they have entered the "World of Abby & Taz" and want to become part of our community. Project Overview We are seeking an experienced WordPress professional who can help transform our current website into a high-converting family brand experience. This is not simply a website redesign. We need someone who understands: User experience (UX) Website conversion optimization Email list growth SEO fundamentals Brand storytelling WordPress implementation Primary Objectives Website Strategy & Design Improve homepage structure and flow Create a warm "Welcome Home" experience Improve navigation and user journey Increase visitor engagement Increase email list conversions Email Marketing Integration Recommend and integrate email platform (Flodesk preferred) Create lead magnet delivery system Create email signup forms throughout site Connect automations and tags Ensure mobile-friendly experience Membership / Community Setup Develop a free community section called: "The Abby & Taz Family Ranch" Members receive: Printable activities Coloring pages Reading resources Parent education materials Early access to new books Exclusive discounts Brand updates SEO Optimization Basic on-page SEO improvements Image optimization Meta titles and descriptions Keyword recommendations Site speed recommendations Technical Support Plugin recommendations Plugin cleanup Website performance improvements Mobile optimization Security recommendations Required Experience Please apply only if you have experience with: WordPress Gutenberg Block Editor Elementor (if applicable) WooCommerce Convertkit email platform SEO optimization Conversion-focused website design To Apply Please provide: Links to 3–5 WordPress websites you personally built or optimized. Examples where you improved email signup conversions. Your experience with email integrations and automations. We are looking for a long-term relationship with the right person who can continue helping us grow the Abby & Taz brand over time.