MailChimp Expert – Turnkey Email Marketing & Outreach Setup for Roofing Company

ABOUT US: Roman Roofing LLC is a family-owned, IL-licensed and fully insured roofing contractor serving homeowners throughout DuPage and Cook County, Illinois (Lombard, Glen Ellyn, Villa Park, and surrounding areas). We specialize in complete roofing and exterior services including roof installation, replacement, repair, metal roofing, gutters, and siding. We have a 5-star reputation and are looking to grow our business through professional email marketing. PROJECT OVERVIEW: We are looking for an expert MailChimp Virtual Assistant to build a complete, turnkey email marketing and outreach system for our roofing company. The goal is a fully operational MailChimp account where all we need to do is upload our contacts list and hit send. Everything else should be set up, branded, and ready to go. WHAT WE NEED SET UP (COMPLETE TURNKEY SETUP): 1. MAILCHIMP ACCOUNT SETUP & BRANDING - Full account configuration (domain authentication, sender info, compliance settings) - Custom branded email templates using our company colors, logo, and brand identity - Mobile-responsive design for all templates - Professional header and footer design 2. AUDIENCE & LIST MANAGEMENT - Audience/list structure setup and segmentation strategy - Create segments for: past customers, new leads, insurance/storm damage prospects, seasonal maintenance contacts, and referral partners (insurance agents, realtors, property managers) - Tag and group setup for organized contact management - Signup forms and landing pages for lead capture 3. EMAIL CAMPAIGN TEMPLATES (ready-to-send, just add contacts): - Welcome email sequence for new leads - Post-job follow-up and review request email - Storm/hail damage outreach email (seasonal urgency campaign) - Spring and Fall seasonal maintenance reminder campaign - Customer referral program email - Monthly newsletter template (company updates, tips, promotions) - Re-engagement campaign for cold/past contacts - Insurance claim assistance outreach email 4. AUTOMATED EMAIL WORKFLOWS: - New lead welcome automation (triggered when someone joins the list) - Post-estimate follow-up sequence (3-touch drip sequence) - Post-job thank you + review request automation - Annual maintenance reminder automation - Win-back automation for inactive contacts - Birthday/anniversary emails if applicable 5. LEAD CAPTURE & INTEGRATION: - Embedded signup forms for website (RomanRoofingil.com) - Pop-up signup form design and setup - Landing page for free roof inspection offer - Integration guidance with Facebook Lead Ads (if applicable) 6. ANALYTICS & REPORTING: - Set up campaign tracking and reporting dashboard - A/B testing structure for subject lines - UTM tracking links where applicable IDEAL CANDIDATE: - Proven MailChimp Expert (please share portfolio or examples of past email setups) - Experience with home services, contractors, or local service businesses is a big plus - Strong copywriting skills for subject lines and email body content - Attention to detail with professional, clean design - Able to work independently and deliver a complete turnkey system - Experience with email deliverability best practices (SPF, DKIM, DMARC) DELIVERABLES: A fully configured MailChimp account with all templates, automations, segments, forms, and landing pages set up and ready to use. All we should need to do is import our contacts list. Please include in your proposal: - Examples of previous MailChimp setups (especially for service businesses) - Brief outline of your approach to this project - Your estimated timeline for completion