Meta Ads, Funnel & GoHighLevel Automation Specialist

About Us Lefstein-Suchoff CPA & Associates, LLC specializes in advanced tax planning strategies for physicians, dentists, medical practice owners, and successful business owners. We are looking for an experienced freelancer to help build and optimize our lead generation infrastructure from Facebook and Instagram advertisements through booked appointments. We already have video advertisements, creative assets, case studies, testimonials, and marketing messaging. We need an expert who can build the technical systems and conversion funnel around them. Scope of Work Initial Setup • Install and configure Meta Pixel and Conversion API • Configure conversion tracking and custom events • Connect Meta Ads with GoHighLevel • Ensure accurate tracking from ad click through booked appointment Landing Page & Funnel Development • Create high-converting landing pages and funnel structure • Implement lead capture forms and calls-to-action • Optimize for mobile and desktop users • Make recommendations for improving conversions GoHighLevel Setup • Configure pipelines and opportunity stages • Build workflows and automations • Set up email and SMS follow-up sequences • Configure lead routing and notifications Calendar & Appointment Integration • Connect booking calendars • Automate confirmations and reminders • Reduce no-shows through automation • Ensure appointments are tracked properly Ongoing Support Following the initial buildout, we are looking for ongoing assistance with: • Funnel optimization • Landing page improvements • Tracking audits • GoHighLevel workflow adjustments • Conversion optimization • Meta Ads recommendations and monitoring Required Experience • Meta Ads Manager • Meta Pixel and Conversion API • GoHighLevel • Landing Page/Funnel Development • CRM Automation • Calendar Integrations • Conversion Tracking & Attribution Preferred Experience • High-ticket lead generation • Appointment-setting funnels • Business-to-business (B2B) marketing • Professional services, consulting, legal, accounting, tax planning, coaching, or similar industries When Applying Please provide: 1. Examples of landing pages or funnels you have built 2. Examples of GoHighLevel automations you have created 3. A brief explanation of how you would track a lead from Facebook ad click through booked appointment Project Goal Generate qualified booked appointments for advanced tax planning consultations while accurately tracking every step of the customer journey from advertisement through scheduled consultation. Please reply with an answer to this question: If you were hired tomorrow, what would be the first three things you would review in our Facebook Ads and GoHighLevel setup before launching campaigns?