Brand Identity & Guidelines Designer Required - RESILEC

We are looking for an experienced designer to refine our existing brand direction and develop a professional brand identity package for RESILEC - Residential Electrical Contractors Pty Ltd. The logo concept and overall direction have already been established. We are not looking for branding from scratch. Instead, we need someone to take the existing concepts and develop them into a polished, cohesive identity system. Scope of Works Refine and finalise logo concepts Develop primary and secondary logo variations Establish typography and font selections Develop a colour palette Create iconography for social media and digital use Prepare logo variations for light and dark backgrounds Create a concise brand guidelines document Brand Positioning RESILEC operates within the luxury residential construction sector, working alongside custom home builders, architects and high-end homeowners. The brand should feel: Premium Architectural Minimal Timeless Professional We want to avoid typical electrical industry clichés such as lightning bolts, power plugs and generic light bulbs. Deliverables Logo package (AI, SVG, EPS, PDF, PNG) Brand guidelines PDF Typography recommendations Colour specifications Social media icon assets Editable source files To Apply Please provide: Examples of similar branding projects A brief outline of your process Estimated timeframe Fixed-price proposal We will provide existing concepts and reference material to the successful applicant.