Typography-Focused Designer for VELLVÉ

Posted last week

Worldwide

Summary

Hi there! I'm looking for a typography-focused designer to help refine—not reinvent—the wordmark for my luxury longevity brand, Vellvé. Over the past several months, I've developed the creative direction through extensive exploration and mood boards. I'm not looking for new concepts or a completely different logo. What I need now is someone with a strong eye for typography, spacing, proportion, and detail to transform the current direction into a polished, proprietary wordmark. The brand is inspired by the quiet luxury of Aman, Brunello Cucinelli, Fountain Life, Ingold, and high-end hospitality rather than traditional healthcare or med spas. The current direction includes: * A custom V system with a larger first V and smaller second V * Warm champagne metallic accents * Sculptural, architectural lettering * Roman inscription influence without fashion-serif characteristics * Uniform stroke weights * A timeless, bespoke feel that communicates optimization, longevity, and elevated wellness The scope would include: • Refining the typography and letterforms • Perfecting kerning and spacing • Creating a production-ready vector wordmark • Delivering AI, SVG, EPS, transparent PNGs, and black/white/metallic versions • A version with and without the "Wellness elevated." tagline I'll provide mood boards, reference images, and the current logo direction to build from. Before moving forward, I'd love to see examples of luxury wordmarks or typography-focused branding you've created. My budget is approximately $300-500. If this sounds like a good fit, I'd love to connect.

  • $350.00

    Fixed-price
  • Intermediate
    Experience Level
  • Remote Job
  • One-time project
    Project Type
Skills and Expertise
Mandatory skills
Graphic Design
Adobe Photoshop
Nice-to-have skills
Web Design
Adobe Illustrator
Activity on this job
  • Proposals:20 to 50
  • Last viewed by client:last week
  • Hires:
    1
  • Interviewing:
    7
  • Invites sent:
    9
  • Unanswered invites:
    1
About the client
Member since Jun 21, 2026
  • USA
    Austin8:20 PM
  • 1 hire, 1 active
  • Health & Fitness
    Individual client

Explore similar jobs on Upwork

Vectorize AI Image for DTF PrintingFixed-price‐ Posted 4 weeks ago
Adobe Illustrator
Graphic Design
Adobe Photoshop
Illustration
Instagram
Social Media Content
Social Media Marketing
Graphic Design
Content Creation

How it works

  • Post a job icon
    Create your free profile
    Highlight your skills and experience, show your portfolio, and set your ideal pay rate.
  • Talent comes to you icon
    Work the way you want
    Apply for jobs, create easy-to-by projects, or access exclusive opportunities that come to you.
  • Payment simplified icon
    Get paid securely
    From contract to payment, we help you work safely and get paid securely.
Want to get started? Create a profile

About Upwork

  • Rating is 4.9 out of 5.
    4.9/5
    (Average rating of clients by professionals)
  • G2 2021
    #1 freelance platform
  • 49,000+
    Signed contract every week
  • $2.3B
    Freelancers earned on Upwork in 2020

Find the best freelance jobs

Growing your career is as easy as creating a free profile and finding work like this that fits your skills.

Trusted by

  • Microsoft Logo
  • Airbnb Logo
  • Bissell Logo
  • GoDaddy Logo