Hiring: Creative Strategist for 8-Figure Pet Fashion Brand

## About us Spark Paws is a fast-growing dog apparel e-commerce brand selling worldwide. We run an established in-house creator program generating a steady flow of content, an in-house video editing team, and best-in-class creative analytics reporting. Our content supply and data problems are already solved. What we need is the judgment layer: someone who watches ads, understands *why* they win, and turns that into briefs our editors execute — week after week. ## The role You own the creative engine for our paid ads. The weekly loop: - **Analyze** — review our simplified weekly creative reports (the data arrives pre-digested — no spreadsheet work), then watch the winning and losing videos and diagnose why: hook, angle, product framing, format. - **Brief** — turn product marketing briefs from our founder into video briefs for our editing team. AI drafts assist; your taste sharpens. Write and iterate hooks and scripts. - **QC** — review the editing team's output (short-form videos, 20–25s) before testing: hook strength, first 3 seconds, CTA, correct product understanding etc. - **Iterate** — see the weekly Meta/TikTok test results, kill losers, scale winning angles into new variations, feed learnings into next week's briefs. - **Support launches** — for new products, write the video brief for commissioned creator content, make sure our creators understand the product and produces the right videos. You work directly with the founder (product briefs, angle alignment), our Meta media buyer (test planning), and our video coordinator and editors (day-to-day production). You do **not** manage creator relationships, review organic social content, or pull data — those are handled by dedicated teams. We sell many product types, each needing its own marketing angles — this is not a one-product, one-angle job. You should be creative marketer that loves dogs and understand how to communicate with dog owners. ## Who we're looking for - You've personally briefed and iterated 100+ direct-response video ads at a DTC brand or performance creative agency - You can watch an ad and articulate the mechanism of why it worked — in language an editor can execute, not vibes - You're decisive at volume: dozens of ship/fix/kill calls per week without perfectionism paralysis - Organized enough to run a tight weekly cadence (brief → produce → QC → test before the weekend) - Comfortable working under a hands-on founder in a flat, no-middle-management team; creative ownership is earned through results - Bonus: fluency with AI creative tools (video generation, voice, avatars) **Not this role:** brand strategy, hands-on editing, media buying, data analysis, community/creator management. ## Engagement Long-term role. Open to discussing structure with the right person, but availability through Q4 (Oct–Dec) is non-negotiable. Please include 2–3 video ads you personally briefed, with what your specific contribution was and any performance context.