Senior Web Developer

Senior Web Developer ROLE OVERVIEW The Web Developer is the primary owner of all Nirvana Life Group websites and landing pages. Our websites are core revenue-driving assets—responsible for generating memberships, bookings, accommodation enquiries, event registrations, sales, and leads—and must be managed accordingly. This is not a ticket-based development role. We are looking for someone who takes ownership of our entire digital ecosystem, proactively identifying opportunities, solving problems before they arise, and continuously improving the performance of our websites. This role requires strong technical expertise, strategic thinking, speed, attention to detail, and a high level of initiative. You are expected to work independently, communicate proactively, collaborate closely with the Marketing team, and take full ownership of everything website-related. KEY RESPONSIBILITIES Website Management Own and manage all Nirvana Life Group websites and landing pages. Maintain all websites to the highest standard, ensuring content, pricing, schedules, links, forms, and promotional information are accurate and up to date at all times. Publish, update, and remove website content in line with marketing campaigns, promotions, events, and business priorities. Conduct regular website audits to proactively identify and resolve outdated content, broken links, missing assets, technical issues, or inconsistencies before they are reported. Maintain organised staging and live environments, ensuring all updates are properly tested before deployment and do not disrupt the live website. Maintain website documentation, including structures, integrations, technical processes, and ongoing development history. Development & Optimisation Build new landing pages, website sections, and features efficiently, delivering work within agreed timelines. Ensure all websites are mobile responsive, fast-loading, secure, accessible, and optimised for performance across all devices. Test all pages, forms, buttons, automations, integrations, and user journeys thoroughly before publication. Maintain website security through regular updates, backups, plugin maintenance, and proactive monitoring. Troubleshoot technical issues independently and coordinate with hosting providers or third-party vendors when required. Continuously optimise Core Web Vitals, page speed, website performance, and overall user experience. SEO, Analytics & Conversion Implement SEO best practices across all websites, including metadata, heading hierarchy, internal linking, image optimisation, structured content, accessibility, and technical SEO. Monitor website performance using Google Analytics 4, Google Search Console, Google Tag Manager, Microsoft Clarity, and other reporting tools. Track and report on website KPIs, including traffic, search rankings, conversion rates, page speed, and user behaviour. Continuously identify opportunities to improve search visibility, conversion rates, landing page performance, and user experience through UX enhancements, conversion rate optimisation (CRO), and A/B testing where appropriate. Integrations & Systems Manage and maintain integrations between websites and third-party platforms, including CRM systems, booking platforms, payment gateways, analytics tools, email marketing platforms, and other business systems. Monitor website enquiries, forms, notifications, automations, and key conversion points to ensure all systems are functioning correctly at all times. Strategy & Collaboration Translate briefs into polished, complete executions independently, sourcing assets, references, and solutions without requiring constant direction. Work closely with the Marketing Department to ensure website updates support campaign launches, promotions, and business objectives. Collaborate with Digital Manager and SEO specialist to deliver best-in-class digital experiences. Proactively recommend website improvements, new landing pages, digital tools, integrations, automations, and features that improve business performance and operational efficiency. Maintain an organised tracker of website projects, priorities, and completed work. Communicate project progress regularly, highlighting risks, blockers, or delays early while proposing practical solutions. Brand Standards & Quality Ensure every live page reflects Nirvana's premium brand standards, maintaining consistency across typography, layouts, imagery, colours, messaging, hierarchy, and calls-to-action. Take full ownership of the quality of every website update, delivering work with minimal revisions and ensuring pages are free from avoidable errors, broken layouts, formatting inconsistencies, missing assets, or non-functioning elements. REQUIREMENTS Minimum 5 years of professional web development experience, with proven experience managing multiple websites simultaneously. A strong portfolio showcasing high-quality live websites is required. Advanced proficiency in HTML, CSS, JavaScript, and responsive web development, with extensive experience using WordPress, including custom themes, plugins, and page builders. Strong understanding of technical SEO, UX/UI principles, conversion-focused website design, website speed optimisation, Core Web Vitals, caching, image optimisation, accessibility, and overall website performance. Experience with Google Analytics 4, Google Search Console, Google Tag Manager, Microsoft Clarity or similar analytics platforms, along with experience integrating CRM systems, booking platforms, payment gateways, marketing automation platforms, forms, third-party APIs, and other business systems. Familiarity with hosting environments, DNS management, SSL certificates, staging environments, website deployment processes, and version control systems such as Git. Excellent troubleshooting, problem-solving, organisational, and communication skills, with the ability to manage multiple projects independently while consistently delivering high-quality, error-free work. Good proficiency in English. Preferred experience with Elementor or other advanced WordPress page builders, PHP, API integrations, schema markup, structured data, Figma or Adobe Creative Suite, and experience working within hospitality, wellness, lifestyle, luxury, or real estate brands. Experience working in a fast-paced marketing environment with multiple concurrent campaigns is highly regarded.