Agency Plus: A New Way To Build Your Team and Client Base on Upwork

Agency Plus gives freelancers on Upwork a new way to grow their businesses and earn more with access to new technology and tools.

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Flexible work is just a click away

Agencies on Upwork now have a new way to grow their business and connect with great clients: Agency Plus.

What is Agency Plus on Upwork?

Get more flexibility and resources to land new business on Upwork with the Agency Plus subscription. As an Agency Plus member, your team can increase proposal visibility, bid on new projects, get access to advanced AI features, and more.

How is Agency Plus different from Agency Basic?

Agency Basic plans offer a few essential features that enable your agency to operate on Upwork. With an Agency Basic plan, you can accept invites from Upwork Enterprise clients and continue to work on any active projects. You can’t bid on new jobs or accept invites from non-Enterprise clients.

Agency Basic Agency Plus
Continue work on existing projects
Accept invites from Upwork Enterprise clients
Accept invites from other clients on Upwork
Bid on new projects
Boost your agency profile
Purchase connects
Use Uma™, Upwork’s Mindful AI Limited access Full access

How Agency Plus works

The way the plan works is simple—upgrade to the Agency Plus plan in your account settings, then: 

  • Continue working on your existing projects
  • Bid on new projects by purchasing Connects for $0.15 each
  • Boost your proposals and agency profile using Connects
  • Chat with Uma to develop new ideas, proposals, ways to enhance your workflow, and more

Frequently asked questions about Agency Plus

Still have questions about how Agency Plus works and if it’s the right plan for you? Check out the answers to these common inquiries.

Is Agency Plus required?

No, Agency Plus isn’t a requirement for working on Upwork. You can upgrade or downgrade at any time, and you’ll always be able to work on your existing projects with a free Agency Basic account.

Agency Plus is only a requirement if you want to actively bid on new projects, boost your profile, have your agency show up in search results on Upwork, or have unlimited access to Uma as part of your workflow.

Can I switch from Agency Basic to a freelancer account instead of Agency Plus?

Yes, you’re welcome to use your freelancer account to find work on Upwork instead of continuing to use your Agency Basic account. Be aware, though, that any reviews and metrics associated with your agency account won’t transfer to your freelancer account. 

What are the benefits of forming an agency on Upwork?

Forming an agency on Upwork allows you to keep growing your client base, earning income, and even finding other professionals to work with on projects.

Some agency owners, like Bruce Meek of ArcanEdge, partner with other agencies on Upwork to offer more complete services to clients.

“One thing people don’t talk about enough is the incredible talent you can connect with on Upwork to grow your network and skills,” said Meek. “That’s how we met Sifars, an agency specializing in AI services that complement ours. Thanks to our partnership, we’re now able to offer full management of AI projects from development to deployment.” 

If I have a freelancer account, how can I switch to Agency Plus?

You can create an agency on Upwork at any time. To do so, visit your account settings and go to the “contact info” tab. From here, you’ll have the option to create a new agency account. When you form your agency account, you can subscribe to Agency Plus.

Many successful freelancers, like Thiago Maior, start out with individual accounts before forming agencies.

“I started to have 10 to 15 interviews per week,” said Maior, who now runs an agency called EZOps Cloud. “At the same time, I realized that my peers were struggling to work in Brazil, which is why I asked them to work with me…our experience has been amazing. Not only for me, but now for the more than 50 people working with us. It’s been an amazing ride and Upwork changed everything, for sure.” 

How much does Agency Plus cost?

Agency Plus is $19.99 per month. There’s no required subscription term, so you can upgrade or downgrade at any time. 

Get started with Agency Plus

It’s easy to get started with Agency Plus. To upgrade, navigate to the “Memberships & Connects” section in your account settings and click “Upgrade to Plus” to make the switch. 

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Author Spotlight

Agency Plus: A New Way To Build Your Team and Client Base on Upwork
Emily Gertenbach
B2B SEO Content Writer & Consultant

Emily Gertenbach is a B2B writer who creates SEO content for humans, not just algorithms. As a former news correspondent, she loves digging into research and breaking down technical topics. She specializes in helping independent marketing professionals and martech SaaS companies connect with their ideal business clients through organic search.

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