How I Use Upwork Connects To Find Valuable Clients

If you’re sending Upwork proposals every day—which I recommend for building your client base—then you may have noticed that select jobs now require 16 connects in order for you to submit a proposal.

Some Upwork users I know are upset about this increase, but I’m not. In my opinion, this new connects structure is yet another tool I can use to find the most valuable potential clients.

And I want you to find high-quality clients on Upwork, too—so I’m going to walk you through exactly how and why this change can benefit you in the long run.

What the connects value of a job really means

First off, it’s important to understand why some jobs require 16 connects to submit a proposal.

This number isn’t set by the client. Upwork determines the number of connects required, and the decision is based on a few factors—including the job’s potential to be a high-value opportunity.

The higher the potential value of a job, the more connects it will take to submit a proposal. Job posts that require 16 connects are typically:

  • Fixed-rate listings with a high project pay rate, often over $1,000
  • Hourly roles with long-term potential—such as an ongoing software development gig for more than $40 per hour
  • Opportunities for professionals with a specific, specialized skill set, often commanding a high price

Why these job posts are a worthwhile investment

I suspect that the number of proposals on these jobs will drop by about 80%, because a jump to 16 connects can feel like a lot at first.

If your competitors aren’t aware as to why these listings require more connects per job proposal, they’re going to pass by the openings. They’ll see jobs requiring only two or eight connects per proposal and apply there instead.

This means that you’ll likely encounter less competition for high-value work—and have a better chance at getting your proposal in front of a great client.

Related: How To Get Work On Upwork As a New Freelancer

How to find high-value jobs using Upwork search filters

You can find these high-value jobs by using the searching and filtering tools already available on Upwork.

1. Start your search

To start, search for a job on Upwork.

Upwork search

2. Filter results

Next, filter the results to be on the higher end of the pay range that you’re interested in. For example, if I’m looking for an ongoing job that pays around $100 per hour, I’ll start by setting my results to only show the $80-$100+ range. You can do the same type of filtering for fixed-price jobs, too.

Filter results

If there are loads of results, You can also tick some boxes under the “number of proposals” filter to narrow down my search even more.

Proposals result

3. Browse listings

Once you have a nice list of results, scan through the listings to find positions that require 16 connects to submit a proposal.

16 connects

Click on one that interests you and read its description. If the job requirements match your expertise, then look at the rest of the page. Check out:

  • How much the client has already spent hiring independent professionals on Upwork
  • If they have a verified payment method
  • The number of proposals submitted (especially if you didn’t use this filter during your search)
  • How long the job’s been open
  • When the client last looked at their job post
Activity on this job

4. Find high-value opportunities

And look at that—we found a job with a $30,000 budget and only five proposals after six days. The client’s been checking the job posting too, and they’d already spent $20,000+ on Upwork. I’d definitely be interested in applying for this gig.

How to decide if you should submit a proposal

When I’m going through this process, I use all of the details we found above to help me make my final decision about whether or not to submit a proposal.

I probably will submit a proposal if:

  • The client hasn’t received a high number of proposals (which, again, I’m expecting to be the case on these 16-connect jobs)
  • The job hasn’t been open very long—I actually aim to apply to ones that have been up for 12 hours or less
  • The client’s recently checked their job post
  • The client has a verified payment method and I’m comfortable with their Upwork history
  • Other Upwork users have given the client good feedback

But I might not submit a proposal if any of the following are true:

  • There are a lot of proposals
  • The job’s been open for a long time
  • The client hasn’t checked the listing since they posted it
  • I can’t find any feedback about the client, or I see negative feedback

These aren’t hard and fast rules, just my own guidelines. If I see that a job’s been open for a long time and has received a lot of proposals—but the client’s regularly checking the listing—then I may still apply. This indicates to me that they aren’t finding the right fit. (And if I submit a proposal, I’m confident that I am indeed the right fit!)

Limited competition on a job doesn’t mean you can phone it in on your pitch, either—you’ve still got to have a strong proposal to work with dream clients that are offering these high-value opportunities.

Your next long-term client is on Upwork

There’s one more thing to look at when checking out these high-value job posts: how long the opportunity is expected to last.

If you’re in the market for one-time, fixed-jobs, you can absolutely find them this way—and make a nice bit of money as a result. But this is also a great way to find high-value long-term clients—a particular favorite of mine. (Just look at my Upwork profile; I’ve been working with some of my clients for years!)

It’s my belief that every Upwork user can take advantage of this new connects system as a way to find high-value clients. Whether you’ve just earned your rising talent badge or you’ve been building your freelance career for years, you can do this.

All it takes is an Upwork account of your own—so if you haven’t got one, create your account, build out your profile, and get started by sending your first proposal today.

This article was submitted by and expresses the views and opinions of the independent freelancer listed as the author. They do not constitute the views or opinions of Upwork, and Upwork does not explicitly sponsor or endorse any of the views, opinions, tools or services mentioned in this article, all of which are provided as potential options according to the view of the author. Each reader and company should take the time needed to adequately analyze and determine the tools or services that would best fit their specific needs and situations.
This article was submitted by and expresses the views and opinions of the author. They do not constitute the views or opinions of Upwork, and Upwork does not explicitly sponsor or endorse any of the views, opinions, tools or services mentioned in this article, all of which are provided as potential options according to the view of the author. Each reader and company should take the time needed to adequately analyze and determine the tools or services that would best fit their specific needs and situations.
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Ross J.
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