Design Consultation with Segomotso M.
Design Consultation with Segomotso M.
I’m Segomotso—a Brand Strategist and Designer dedicated to helping start-ups and established owners build brands that matter. By merging deep strategy with high-level creativity, I help you bridge the gap between where your business is and where it needs to be. From first spark to full-scale revamp, I’m here to guide your brand’s long-term evolution.
◈ Brand Strategy: Value, Mission, Core values, Brand personality, Brand positioning, Audience personas, and defining your unique brand voice to ensure you aren't just seen—you're remembered.
◈ Visual Identity Design: Custom logo suites, typography, and color palettes that capture the essence of your business with Comprehensive brand guidelines to make sure your brand is applied consistently across all brand-touch points.
◈ Brand Revamps: A complete strategic and visual overhaul for existing businesses looking to modernize and re-engage their market. This can look like a complete overhaul or adding to what is already existing.
◈ Creative Consulting: Ongoing, long-term partnership and brand audits to keep your visual presence consistent as you evolve.
Book a consultation with me today to discuss your brand goals :)
Get personalized advice on:
Brand Style Guides
Brand Voice & Tone
Logo Design
Social Media Design
Web Design
brand identity design
brand guidelines
brand design
brand identity
brand identity & guidelines
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About Segomotso
Brand Identity Specialist | Brand Strategy & Design
100%
Job Success
Gaborone, Botswana - 9:58 am local time
I’m Segomotso, a Brand Strategist & Designer blending thoughtful strategy with refined, modern design. For the past 4+ years, I’ve partnered with founders and growing businesses worldwide to create elevated brands that are truly distinct, feel intentional and built for long-term success.
“Sego has worked with us many times before for logos, shirt designs, and website help. She's amazing—responsive, detail-oriented, and open to feedback. We’ll work with her again for sure!” — Beverly C.
What I Specialize In
+ Brand Strategy (Personality, Positioning, SWOT and so much more)
+ Brand Identity Design
+ Strategic, modern brand identity systems
+ Refined, scalable logo design
+ Thoughtful color palettes and type systems
+ Iconography, patterns, and visual assets
Brand Application & Digital Design
+ Website design (Figma, Squarespace, WordPress)
+ Social Media Content
+ Brand stationery
+ Print & digital advertising
+ Packaging & label design
+ Custom illustration (Adobe Illustrator)
If you’re ready for a brand identity that feels premium, genuine, and aligned with your vision —let’s connect.
What to expect
Schedule the consultation
Choose from the freelancer’s available days and times.
Get advice for your custom needs
Share details about your project and what you want to talk about. The freelancer will review and reach out if they have questions.
Join the Zoom meeting
1-on-1 meeting with the freelancer to discuss your needs and project.
Approve the work
The freelancer will finish up the documents you asked for and send them to you for approval:
Before the consultation
Here’s what Segomotso will need to know before you meet
- Excited to chat! Please let me know your what you want to focus on: New Identity Brand Revamp Asset Design (SMM/Packaging) Strategy Workshop Feel free to send over any Pinterest boards or briefs beforehand. Looking forward to building your brand!
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JB
Jazzmin B.
Apr 17, 2026
AF
Alix F.
Nov 7, 2025
LK
Laureen K.
Oct 28, 2025
JB
Jazzmin B.
May 21, 2026
The Wander Plug (Brand Strategy and Design)
Working with Segomotso on my brand strategy and design was one of the best investments I’ve made for my business. She took the time to truly understand my vision, my audience, and the feeling I wanted my brand to communicate. What she delivered exceeded every expectation.
The strategy was thoughtful, clear, and aligned perfectly with my goals. The design work was absolutely beautiful and felt intentional from start to finish. Communication was seamless, deadlines were met, and the entire process felt collaborative and organized.
If you are looking for someone who can bring clarity, creativity, and strategy together in a way that genuinely transforms your business, I highly recommend working with her.
The strategy was thoughtful, clear, and aligned perfectly with my goals. The design work was absolutely beautiful and felt intentional from start to finish. Communication was seamless, deadlines were met, and the entire process felt collaborative and organized.
If you are looking for someone who can bring clarity, creativity, and strategy together in a way that genuinely transforms your business, I highly recommend working with her.
LM
Linh and Diego M.
May 4, 2026
Brand Identity Designer for Bold Athleisure Brand (Logo + Brand Kit)
We really enjoyed working with Sego. She was very patient, responsive, and quick to make adjustments based on our feedback. We’re very happy with the final results and would definitely recommend her. We would definitely be happy to collaborate with her again as our project develops!
JB
Jazzmin B.
Apr 17, 2026
30 minute consultation
AM
Akhea M.
Mar 26, 2026
Brand Identity
If you are considering working with her, do it!
The entire experience was seamless from start to finish. She is incredibly talented, professional, and truly invested in bringing your vision to life. Every detail was handled with care and a level of excellence that exceeded our expectations.
What stood out most was how intuitive she is. She understands exactly what you need and executes it beautifully. Communication was clear, timely, and thoughtful throughout the entire process.
We are beyond happy with the outcome and look forward to working with her again. She is a rare collaborator who genuinely elevates everything she touches.
The entire experience was seamless from start to finish. She is incredibly talented, professional, and truly invested in bringing your vision to life. Every detail was handled with care and a level of excellence that exceeded our expectations.
What stood out most was how intuitive she is. She understands exactly what you need and executes it beautifully. Communication was clear, timely, and thoughtful throughout the entire process.
We are beyond happy with the outcome and look forward to working with her again. She is a rare collaborator who genuinely elevates everything she touches.
GR
Gleb R.
Mar 23, 2026
Professional help with brand book and branding materials
Segomotso is a highly responsible and talented professional. I strongly recommend working with her.