Book a Marketing Consultation with Abimbola A. | Upwork

Marketing Consultation with Abimbola A.

4.7 · 105 reviews

Are you struggling to maximize your Meta advertising performance? I provide expert consultation services for Facebook Ads, Instagram Ads, and Meta Business Suite optimization that deliver measurable results and improved return on ad spend (ROAS).

My consultation covers comprehensive advertising strategies including campaign structure optimization, audience targeting refinement, Lookalike Audience creation, retargeting campaigns, and conversion tracking implementation using Meta Pixel and Conversions API.

I specialize in analyzing ad account performance, identifying optimization opportunities, reducing cost per acquisition (CPA), improving click-through rates (CTR), and scaling profitable campaigns efficiently.

My expertise includes campaign budget optimization (CBO), ad set budget optimization (ABO), creative testing frameworks, A/B testing strategies, funnel analysis, and attribution modeling.

Whether you need help with e-commerce advertising, lead generation campaigns, local business promotion, or SaaS marketing, I deliver actionable insights and data-driven recommendations that improve your advertising outcomes.

Book a consultation today to unlock your Meta Ads potential.

Get personalized advice on:

Ecommerce Marketing Marketing Strategy Marketing Web Analytics Social Media Marketing Video Marketing facebook ad campaign social media marketing social media advertising meta pixel instagram ad campaign

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About Abimbola

Meta Ads & Conversions API Strategist | Scaling Shopify & DTC Brands

100% Job Success

4.7 (105 reviews)

Ile-Ife, Nigeria - 9:08 am local time

You've probably been here before. Either an inexperienced freelancer wasted your money, or an expensive agency delivered reports instead of results.

Meanwhile, your Facebook Ads Manager keeps burning budget. Your cost per lead climbs. Your ROAS drops. You've tried running Meta Ads yourself, saw brief wins, then watched performance collapse when the algorithm shifted, or your tracking silently broke.

If you run a Shopify store or a scaling DTC brand, this cycle is not just frustrating; it is expensive.

The problem is rarely the platform. It's usually the strategy behind it.

I'm Abi, a Meta Ads strategist and consultant for ecommerce brands, service businesses, and Shopify stores that need paid social to actually drive revenue, not just impressions.

I don't sell "social media management." I diagnose why your Facebook advertising isn't scaling and rebuild the strategic infrastructure that turns paid social into a predictable customer acquisition engine.

Recent Client Outcomes

✔ Recovered a declining UK Shopify fashion brand's Meta Ads to 3.59x ROAS, generating £8,000+ in revenue from £2,232 test spend and reducing CPA by 12% in 3 weeks

✔ Cut acquisition costs by 40%+ for a DTC brand scaling toward $30M in revenue

✔ Rebuilt failing Facebook Ads accounts after agencies failed, restoring profitability within 30 days

✔ Delivered leads under $2 consistently for long-term service business clients

✔ Recovered disabled Facebook Ad accounts that others could not fix

How I Work With Clients

1. Strategic Audit & Recovery Roadmap

Full diagnostic across your Meta Pixel, Conversions API (CAPI), tracking integrity, campaign architecture, and creative performance. You walk away with a clear plan even if we never work together again.

2. Campaign Rebuild & Scaling

Complete restructure of fragmented campaigns into modern CBO structure with clean attribution, tiered retargeting, and data-backed creative strategy across Facebook and Instagram advertising.

3. Fractional Meta Ads Strategist (Retainer)

Ongoing strategic partnership with weekly performance reviews, creative refresh cycles, seasonal planning, and continuous optimization. For brands serious about scaling paid social sustainably.

4. Meta Ads Strategy Consultation

One-hour strategic session for business owners who want expert eyes on their account without a full engagement. Get clarity on what's broken, what to prioritize, and what to stop doing.

5. The Technical Depth

Beyond strategy, I handle: Meta Pixel implementation, server-side Conversions API, event deduplication, UTM parameters, cross-platform attribution (Meta, Shopify, GHL, WeTracked), and funnel tracking. Clean data is the foundation of scalable Facebook advertising, and this is where most accounts silently leak revenue.

Best Fit For

Shopify and DTC ecommerce brands ready to scale paid social beyond the founder-led stage

Service businesses that need a predictable lead generation system, not one-off wins

Businesses recovering from a failed agency relationship or an inexperienced freelancer

Not Right For

Businesses looking for cheap, high-volume task execution
Clients unwilling to invest in tracking structure or strategic thinking
Anyone expecting overnight results without disciplined testing cycles

If your Facebook advertising or Instagram ads aren't producing consistent ROAS, the fix usually isn't more spend or a new ad set. It's a repositioned strategy backed by clean data and disciplined creative testing.

Send me a message with:

What your business does and who your ideal customer is

What growth outcome you're trying to unlock (revenue target, CAC target, market expansion)

Where you feel the current setup is failing

I'll respond with an honest assessment of whether I'm the right fit.

Expertise

Paid ads | performance marketing | facebook advertising | meta ads | meta ads manager | e-commerce dtc brand | paid social | facebook marketing | meta ads campaign | performance marketing | facebook pixel | meta pixel | meta conversion tracking | creative Strategist | UGC | andromeda | ecom brand | capi | Social media marketing | Facebook advertising | Facebook | Marketing strategy | Social media advertising | Instagram | Facebook ads manager | Lead generation | Retargeting | Creative Strategy | Meta ads | Shopify | Paid social media | Ad copywriting | Display ad

What to expect

Schedule the consultation

Choose from the freelancer’s available days and times.

Get advice for your custom needs

Share details about your project and what you want to talk about. The freelancer will review and reach out if they have questions.

Join the Zoom meeting

1-on-1 meeting with the freelancer to discuss your needs and project.

Approve the work

The freelancer will finish up the documents you asked for and send them to you for approval:

Before the consultation

Here’s what Abimbola will need to know before you meet

What industry or niche does your business operate in?

Frequently asked questions

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Great tips! A good listener and really helpful