Book a Marketing Consultation with Gulfam A. | Upwork

Marketing Consultation with Gulfam A.

4.9 · 40 reviews

I offer in-depth Google Ads, Apple search ads & Social Media Marketing consultations to help you launch high-performing ads and squeeze the most out of your campaigns.
Master Your Account: Learn how to set up & fine-tune your Google Ads, Apple search ads & Social Media Marketing for optimal results.
Target the Right Audience: Identify keywords with high conversion intent to reach the perfect customers.
Craft Compelling Ads: Write impactful ad copy that grabs attention and drives action.
Bid Like a Pro: Choose the best bidding strategies to align with your specific goals.
Expertise in lead generation & Service-based business.
Proven track record managing app marketing campaigns across various industries (dating & chat, fitness, health & etc) in the US, UK, EU, & Middle East.
Whether you're a Google Ads newbie or a seasoned pro looking for a second opinion, I can help. I offer consultations to:
New Starters: Discover if Google Ads, Apple search ads & Social Media Marketing are the right fit for your business.
Campaign Struggles: Get an expert review of your current agency's work & identify areas for improvement.
Let's chat and discuss how I can supercharge your advertising success!

Get personalized advice on:

Marketing Strategy Marketing Web Analytics Mobile Marketing & Advertising Search Marketing Social Media Marketing apple search ads social media advertising app store optimization social media advertising analytics google ads

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About Gulfam

Apple Search Ads Expert | App Store Optimization (ASO) Expert

100% Job Success

4.9 (40 reviews)

Islamabad, Pakistan - 2:06 pm local time

Eight years driving profitable iOS growth with Apple Search Ads and App Store Optimisation. I plan and manage scalable structures, align measurement to SKAdNetwork, and improve ROAS and LTV with rigorous cohort analysis and creative testing.
TOP 1% Paid Ads Expert. TOP 1% ASO (App Store Optimizations) Expert. TOP 1% Mobile Advertising Expert
I am a Certified Apple Search Ads expert and mobile growth lead with eight years in performance marketing. I build and scale iOS user acquisition across Apple Search Ads and ASO, with clear goals for CPI, CPA, ROAS, retention, and payback. My approach is data first, transparent, and focused on profitable scale.

What I deliver

Full Apple Search Ads setup and restructure across Brand, Category, Discovery, and Competitor, with clean naming, match types, and negatives

Apple Search Ads Ongoing optimisation across bids, search term mining, and creative sets mapped to Product Pages and Custom Product Pages

Measurement aligned to SKAdNetwork and your MMP, with cohort tracking for LTV and payback and clear insight on subscription revenue

ASO that supports paid performance with metadata research, A B tests, and Product Page optimisation to lift tap through and install rate

Reporting in Looker Studio with weekly insights, actions, and a growth roadmap

Selected results

• More than 500M app installs delivered across client portfolios
• Multiple App of the Day features and category rankings in the top 20 percent for Fitness, Photo
and Video, and Productivity
• Non brand scale at stable CPI through structured keyword expansion and creative iteration
• Subscription uplift through Product Page optimisation, paywall testing, and audience refinement

Clients and categories
Gridwise for Uber drivers, Whisk App, LivU Live Video Chat, Tiksave Video Planner, Cleaner Kit Clean Up Storage, Bloomberg Business News Daily, Trend Micro Mobile Security, TrainerFu For Personal Trainer, Canary Mail Secure Inbox and AI, and others

How I work
• Apple Search Ads Discovery and goals that define target CPI or CPT, CPA, ROAS, and payback windows
• Apple Search Ads & App Store Optimization Rapid build or rebuild with a clear test plan for keywords, creative sets, and product pages.
• Apple Search Ads daily optimization and expansion with decisive negative management
• Apple Search Ads Cohort analysis that links media, store, and subscription events into clear decisions

Tools and stack
Adjust or AppsFlyer or Branch, Firebase, Looker Studio, Numbers, SKAdNetwork

Why hire me
You get a specialist who combines channel depth with end to end growth thinking. I will show exactly what is working, what is not, and the next actions to move the numbers that matter.

If you want me to, I can also set up your Apple Search Ads account from scratch, produce the initial build, and run the first optimisation cycle before handing over a clear playbook for your team.

Core Skills Expertise:

Apple Search Ads
App Store Optimisation
iOS User Acquisition
Mobile App Marketing
Performance Marketing
ASO Keyword Research
Custom Product Pages
Creative Testing
Cohort Analysis
LTV and Payback Modelling
SKAdNetwork
MMPs Adjust or AppsFlyer or Branch
Firebase Analytics
Looker Studio Reporting

What to expect

Schedule the consultation

Choose from the freelancer’s available days and times.

Get advice for your custom needs

Share details about your project and what you want to talk about. The freelancer will review and reach out if they have questions.

Join the Zoom meeting

1-on-1 meeting with the freelancer to discuss your needs and project.

Approve the work

The freelancer will finish up the documents you asked for and send them to you for approval:

Before the consultation

Here’s what Gulfam will need to know before you meet

Tell me about yourself and what you want to talk about

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It was nice working with Gulfam. He has indepth knowledge about Google Ads and Apple Search Ads