Book a Marketing Consultation with Martin L. | Upwork

Marketing Consultation with Martin L.

4.9 · 27 reviews

Your product sells, but your Meta Ads & TikTok growth is stuck.

This session is for DTC founders who are:
• Tired of creatives that don't convert cold traffic
• Getting inconsistent ROAS with no winning hooks or angles
• Burning time on random testing with no system
• Trying to scale but creatives keep dying

I help you build the direct response creative system behind scalable growth.

What we'll cover in 30 or 60 minutes:
• Audit your Meta Ads setup, creative strategy & offer
• Break down what's killing conversions—hooks, angles, or structure
• Give you a systematic creative testing plan for your spend level
• Review UGC scripts & briefs if you're stuck on production
• Spot quick wins in ads or landing pages (scroll-stopping hooks, CTAs)

You'll walk away with:
• Clear priorities for high-converting creatives
• Winning hooks & angles based on direct response principles
• Pain point messaging strategy for cold traffic
• Optional templates and frameworks

For DTC e-commerce owners who want to fix real issues, not hire another asset builder.

Get personalized advice on:

Content Marketing Ecommerce Marketing Market Research Marketing Strategy Social Media Marketing ecommerce marketing consultation copywriting direct response copywriting ecommerce marketing creative strategy

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About Martin

12M+ Ad Spend | Creative Strategist

100% Job Success

4.9 (27 reviews)

Berlin, Germany - 7:33 am local time

$12K → $72K in 20 days. Not by making more ads, by finding the right angles first.

Creative strategist with 8 years in marketing, 50+ projects, $12M+ managed Meta spend, and 96% Job Success on Upwork.

🔹 Research-first creative strategy, 80 pages of research before a single script
🔹 The Creative Angle Engine: angles ranked by evidence, not gut instinct
🔹 Contribution margin grows while ad spend stays flat

You're spending $30K–$300K/month on Meta. Your ROAS looks acceptable, maybe a 2.1. But your contribution margin is shrinking. Every month you're producing more creative, briefing more UGC creators, running more tests, and nothing moves the needle.

Here's what's actually happening: you're stuck in the Production-First Trap.

Your agency makes ads. Tests them. Most fail. You pay for all of it. Then they make more. Nobody asks the question that actually matters: why would a cold stranger pick your brand over three competitors in the 1.7 seconds before they scroll past?

That's not a production problem. That's an angle problem, and solving it is exactly what a research-first creative strategist does differently.

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𝗛𝗼𝘄 𝗧𝗵𝗲 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗔𝗻𝗴𝗹𝗲 𝗘𝗻𝗴𝗶𝗻𝗲 𝗪𝗼𝗿𝗸𝘀:

As a creative strategist, I built a 3-phase research protocol that identifies your highest-probability creative angles before a single dollar goes into production:

Phase 1: Research: Competitor creative audit, audience psychology mapping, platform trend analysis. 80-page deep dive.

Phase 2: Angle Generation: 6–8 hypotheses ranked by probability of resonance. Evidence-based, not gut instinct.

Phase 3: Brief Production: Full production-ready briefs, hook, script, visual direction, CTA. Zero additional work from you.

The result: higher creative hit rate, less wasted production budget, faster path to your control ad, and contribution margin that grows while ad spend stays flat.

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𝗥𝗲𝗰𝗲𝗻𝘁 𝗥𝗲𝘀𝘂𝗹𝘁𝘀:

- DTC Health Brand: 6X ROAS, -80% CAC using creative strategist-led angle identification
- DTC Nutrition Brand: CPA down 32% in 60 days, ad revenue up 72%
- Coaching Brand: 41% revenue increase through landing page + angle alignment
- DTC Pet Brand: $4.7 ROAS with systematic UGC angle testing
- SaaS Launch: $22K → $100K in 30 days, 239 trial starts from 4 winning angles

"Martin's creative strategist approach eliminated our creative lottery completely."

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𝗪𝗵𝗮𝘁 𝗬𝗼𝘂 𝗚𝗲𝘁:

🔹 80-page research document, competitors, audience psychology, platform trends
🔹 6–8 ranked angle hypotheses with evidence and rationale
🔹 Production-ready briefs, hook, script, visual direction, CTA
🔹 UGC scripts and creator briefs with scroll-stopping openers
🔹 Angle scoring matrix, so you know exactly what to test first
🔹 Landing page alignment, your pages match the winning angles

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𝗛𝗼𝘄 𝘁𝗼 𝗦𝘁𝗮𝗿𝘁:

1. Quick Audit ($497), I pull up your ad account, show you what's working, what's broken, and give you 3 specific angle recommendations you can test this week. Loom walkthrough + written report. 48 hours. Credits 100% toward the Full Research.

2. Full Creative Intelligence Research ($1,300), Creative strategist-led teardown: ad account, competitors, audience psychology, awareness mapping. 80-page research doc + 3–5 production-ready briefs. Credits 100% toward any retainer.

Every dollar you spend on the way in reduces the cost of the next step. No wasted investment.

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I don't do free strategy samples. Not because I'm guarding secrets, because any creative strategist worth hiring requires deep research into your specific audience, competitors, and cost structure. The Quick Audit is how you see the real thing.

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Tools / Skills : Meta Ads Manager, TikTok Ads Manager, Triple Whale, Foreplay, Figma, Frame, Creative Strategy, Creative Direction, Creative Brief, Creative Direction Deliverables, Content Strategy, Video Strategy, Design Thinking, Digital Strategy, Creative Direction Skills, Art Direction Focus

Perfect for: DTC e-commerce brands spending $30K–$300K/mo on Meta, ready to stop guessing and start finding angles that convert cold traffic.

Industries: Health & Wellness, Supplements, Beauty & Skincare, Fitness & Nutrition, DTC E-commerce

Serving brands in the US, NL, and DACH markets.

Martin Lostak 🙂

What to expect

Schedule the consultation

Choose from the freelancer’s available days and times.

Get advice for your custom needs

Share details about your project and what you want to talk about. The freelancer will review and reach out if they have questions.

Join the Zoom meeting

1-on-1 meeting with the freelancer to discuss your needs and project.

Approve the work

The freelancer will finish up the documents you asked for and send them to you for approval:

Before the consultation

Here’s what Martin will need to know before you meet

Please tell me about your brand, who do you serve, what is your product? And what is the biggest incentive that motivated you to book a call with me?

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Martin was great to work with. He provided clear insights, communicated effectively, and approached everything in a very professional and structured way.

The consultation was valuable and to the point. I would definitely recommend him and would be happy to work together again.

great session with martin

Martin really knows his stuff! He's an expert on performance based creative strategy which every business needs right now as Meta and Tik Tok are all about the strength of your creatives first.

I highly recommend booking a consultation with Martin. We look forward to woking with Martin again