Marketing Consultation with Vera P.
Marketing Consultation with Vera P.
During the consultation, we can review your current setup, discuss the symptoms you see, identify likely causes, and define the best next steps.
I can help with questions such as:
• Why do Shopify, GA4, Google Ads, or Meta show different revenue or conversions?
• Why are purchases missing, duplicated, or attributed incorrectly?
• Is GA4 ecommerce tracking implemented correctly?
• Is Google Ads conversion tracking receiving reliable signals?
• Is Meta Pixel / CAPI deduplication working correctly?
• Is server-side GTM or Stape configured properly?
• Is Consent Mode or a cookie banner affecting your tracking?
• What should be audited or fixed first?
After the call, I can provide a meeting summary, recommended next steps, and an estimate for a deeper audit or implementation if needed.
Get personalized advice on:
Ecommerce Marketing
Marketing Strategy
Marketing Web Analytics
Search Marketing
shopify tracking
attribution audit
meta capi
ga4
conversion tracking
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About Vera
GA4/GTM, Meta CAPI & AI Reporting Expert | Ecommerce Attribution
100%
Job Success
Batumi, Georgia - 11:15 pm local time
My strongest area is not basic tag installation, but complex tracking and attribution troubleshooting: when Shopify, GA4, Google Ads, Meta, server-side tracking, consent tools, and reporting dashboards do not agree with each other.
I usually work on projects where the problem is not just “we need GA4 installed”, but “we don’t know which numbers to trust.”
For ecommerce and lead generation businesses, I help investigate and fix issues such as missing or duplicated purchases, incorrect revenue, broken checkout attribution, unreliable Google Ads conversions, Meta Pixel / CAPI mismatch, consent banner side effects, inconsistent UTMs, referral pollution, and dashboards that do not match the source platforms.
I can help you answer questions like:
- Why does Shopify revenue not match GA4 or Google Ads?
- Why are Google Ads conversions missing, duplicated, or attributed incorrectly?
- Is Meta Pixel / CAPI deduplication working correctly?
- Are GA4 ecommerce events firing with the correct transaction IDs, item data, revenue, currency, and source attribution?
- Is Consent Mode or a cookie banner blocking GTM too aggressively?
- Can your dashboards be trusted for marketing decisions?
- How can your team get clearer weekly insights from GA4, BigQuery, ad platforms, and ecommerce data?
I work with:
- GA4 ecommerce tracking and audits
- Google Tag Manager web and server-side
- Shopify tracking and attribution issues
- Meta Pixel and Conversions API
- Google Ads conversion tracking and Enhanced Conversions
- Consent Mode, CMPs, and cookie banner tracking behavior
- BigQuery and GA4 raw data validation
- Looker Studio dashboards
- Marketing cost, ROAS, MER, CAC, and revenue reporting
- AI-assisted reporting summaries, QA checklists, and insight workflows
My work often sits between marketing, development, and business reporting. I can review the full data flow from the website or Shopify store to GTM, GA4, Google Ads, Meta, server-side tracking, BigQuery, Looker Studio, and executive dashboards.
The goal is not only to make tags fire, but to make sure the data is accurate enough for reporting, optimization, and paid media decisions.
I also build reporting systems for teams that need more than static dashboards. This can include BigQuery-based data models, blended marketing cost and revenue data, ecommerce funnel reports, ROAS / MER / CAC reporting, channel performance dashboards, and AI-assisted reporting workflows that summarize key changes, highlight anomalies, and explain performance trends in plain English.
Typical projects I can help with:
- Shopify tracking audit and attribution fix
- GA4 + Google Ads discrepancy investigation
- Meta Pixel / CAPI deduplication audit
- Server-side GTM implementation or audit
- Consent Mode / CMP / GTM blocking review
- GA4 → BigQuery → Looker Studio dashboard validation
- Ecommerce tracking cleanup after apps, pixels, or theme changes
- AI-assisted marketing reporting setup
Typical deliverables include:
- tracking and attribution audit reports;
- GA4 / GTM / Meta CAPI implementation plans;
- server-side GTM and ecommerce tracking QA;
- BigQuery validation queries;
- Looker Studio dashboards;
- weekly or monthly reporting templates;
- AI-assisted report summaries and insight workflows;
- clear documentation for marketing and development teams.
My approach is practical and diagnostic. First, I check whether the data is reliable. Then I identify where the tracking or attribution flow breaks. After that, I provide either a clean implementation, a prioritized fix plan, or a reporting system your team can actually use.
I also use AI-assisted workflows to make reporting and documentation clearer: automated report summaries, anomaly checks, plain-English explanations of performance changes, structured QA checklists, and decision-ready recommendations based on GA4, BigQuery, Shopify, Google Ads, Meta Ads, and other marketing data.
This does not replace technical expertise — it helps turn complex marketing data into clearer, faster, more actionable reporting.
If you are not sure whether the issue is in GA4, GTM, Shopify, Meta, Google Ads, Consent Mode, server-side tracking, BigQuery, or the dashboard layer, I can help trace the full path and identify where the data breaks.
My goal is simple: clean tracking, trustworthy reporting, and clearer marketing decisions.
What to expect
Schedule the consultation
Choose from the freelancer’s available days and times.
Get advice for your custom needs
Share details about your project and what you want to talk about. The freelancer will review and reach out if they have questions.
Join the Zoom meeting
1-on-1 meeting with the freelancer to discuss your needs and project.
Approve the work
The freelancer will finish up the documents you asked for and send them to you for approval:
Before the consultation
Here’s what Vera will need to know before you meet
- Please share your website URL and briefly describe the tracking issue you want to discuss. If relevant, include which platforms are involved: Shopify, GA4, GTM, Google Ads, Meta, server-side GTM, Stape, Looker Studio, or another tool.
- What is the main problem you see right now: missing conversions, duplicate events, wrong attribution, revenue mismatch, broken dashboard data, or something else?
- Do you already have access to GA4, GTM, Google Ads, Meta, Shopify, Stape, or Looker Studio? Please note which tools can be reviewed during or after the call.
Frequently asked questions
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This project doesn't have any reviews.
CS
Cariston S.
Jun 15, 2026
Google Ads eCommerce Conversion Tracking Setup via Google Tag
Couldn't recommend Vera enough, completed the conversion tracking setup within 24 hours to a high standard, and very communicative.
NE
Noam E.
Jun 10, 2026
comprehensive audit and bug fix | GTM + GA4 and ad platforms
Vera has been with us for a long time, and I can say one thing - she is very professional.
If you are looking for a GA4/GTM expert, I highly recommend Vera.
If you are looking for a GA4/GTM expert, I highly recommend Vera.
WB
Will B.
Jun 8, 2026
GA4 Meeting
Always excellent work and fantastic attention to detail. I have used Vera many times and will continue to do so in the future. Happy to recommend for any GTM/ GA4 / CAPI / Shopify Tracking and debugging work.
EW
Elliot W.
Jun 8, 2026
Google Analytics - advanced conversion tracking troubleshooting
Vera is an exceptionally helpful freelancer. She is very knowledgeable about data analytics and has helped me on several occasions to troubleshoot, fix, and improve conversion tracking issues across Google Analytics and Google Ads. Highly recommended!
PS
Pedro S.
Mar 20, 2026
Converions tracking on tickets.grandbigard.be