Marketing Consultation with Yacco V.
Marketing Consultation with Yacco V.
For founders and operators already running paid traffic who want an expert read on why it isn't converting, before spending more on media or fixes.
Most underperforming funnels don't have a traffic or page problem. Revenue leaks across positioning, offer, message hierarchy, trust sequencing, and the customer journey. I find the actual constraint and where the money is being lost.
You'll leave knowing what's broken, why it's underperforming, and what to fix first.
Typical questions I answer:
→ Why isn't my paid traffic converting despite the spend
→ What's the highest-leverage change to make right now
→ Is this an offer, message, or structural problem
→ Where is trust breaking in the journey
→ What should the conversion path actually look like
This is diagnostic time, not a sales call. You'll leave with at least one fix you can action straight away, plus a clear view of the real constraint underneath. If there's a fit, I'll scope the work to implement the rest.
Get personalized advice on:
Ecommerce Marketing
Email Marketing
Marketing Strategy
Marketing Web Analytics
Search Marketing
conversion rate optimization
paid media
landing page audit
landing page optimization
sales funnel
You’re covered with payment protection
About Yacco
Conversion Architect | CRO, Lifecycle & Growth Systems
94%
Job Success
New York City, United States - 3:00 am local time
Most clients come to me for CRO or landing pages. The deeper opportunity is usually the full commercial system behind growth: offer, journey, messaging, lifecycle, data and retention logic.
20+ years. Cannes Lions, Webbys and EFFIES. Former TBWA, Doner and Kameleon. Jury member for Cannes Lions and The Webby Awards. Featured by Upwork in their Success Stories series.
What I build:
→ Lifecycle & Retention Architecture
→ Membership & Subscription Growth Systems
→ Email & Automation Strategy
→ Dashboard & KPI Architecture
→ Implementation-Ready Growth Roadmaps
→ Landing Page Conversion Architecture
→ Offer Positioning & Messaging
→ Meta & Google Paid Traffic Alignment
→ Advertorial + Landing Page Systems
→ Conversion Diagnostics
→ A/B Testing Strategy
→ Revenue-Focused Copy & UX Structure
Most CRO focuses on page-level optimisation. My work focuses on the commercial and conversion system underneath it.
I look at the full conversion system: where trust breaks, where intent drops, where friction enters, and where revenue leaks.
Recent work includes:
→ Increased SaaS conversion rates from 1.2% to 4.8%
→ Generated 50+ qualified leads on launch day
→ Built lifecycle and retention architecture for founder-led membership businesses
→ Created implementation-ready growth systems connecting journeys, messaging, automation logic and dashboards
Front-end conversion matters. But the bigger opportunity is usually the lifecycle, retention and operating system behind it.
Every engagement starts with a fast teardown, but you're paying for the rebuild and the conversion lift, not the report. The diagnosis is day one of the work, not the deliverable.
What to expect
Schedule the consultation
Choose from the freelancer’s available days and times.
Get advice for your custom needs
Share details about your project and what you want to talk about. The freelancer will review and reach out if they have questions.
Join the Zoom meeting
1-on-1 meeting with the freelancer to discuss your needs and project.
Approve the work
The freelancer will finish up the documents you asked for and send them to you for approval:
Before the consultation
Here’s what Yacco will need to know before you meet
- Before the call, send your landing page URL, traffic source, and monthly ad spend. If you have data (CVR, CPC), include it.
Frequently asked questions
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ML
Michael L.
Apr 2, 2026
Outstanding. This contractor is worth every penny.
KS
Kansas S.
Mar 25, 2026
The consultation with Yacco was great. He is very knowledgable and communicates clearly. I look forward to continuing to work with him.
AF
Aude F.
Feb 24, 2026
Yacco seems very professional and I am happily starting to work with him.
YM
Yar M.
Jan 15, 2026
RH
Richard H.
Jan 10, 2026
Yacco is very knowledgeable about page layout and how psychological principles influence conversions. Our call was productive and I walked away with clear next steps I can apply right away. I look forward to working with Yacco again soon. Also, a nice guy!
JB
Jody B.
Jun 23, 2026
Conversion & Growth Diagnostic
This was an excellent experience. 10/10. Yacco is highly intelligent, knowledgeable, and solutions oriented. He took the time to understand my business, identify obstacles to success and ideas for a strategic path forward. Outstanding! I'm excited for the next phase.
DE
Didier E.
Jun 18, 2026
Premium Landing Pages
The collaboration was polite on a personal level, and Yacco was always pleasant in communication. However, the overall experience did not leave us with a strong positive impression.
The work delivered was basic. He helped design banners and landing pages, but the execution and page-building capability felt quite limited and rudimentary. It also seemed that his design/build process depended heavily on a specific framework or system that did not match the structure we were using for our own website.
Another issue was the payment dynamic. There was repeated pressure to be paid upfront before starting work, which created friction and gave the feeling that there was a lack of trust. I understand freelancers want security, but one of the reasons to work through Upwork is precisely to avoid that kind of tension through the platform’s protection mechanisms.
Overall, while the communication was friendly, the work process was not very smooth, and the technical/design level was below what we needed.
The work delivered was basic. He helped design banners and landing pages, but the execution and page-building capability felt quite limited and rudimentary. It also seemed that his design/build process depended heavily on a specific framework or system that did not match the structure we were using for our own website.
Another issue was the payment dynamic. There was repeated pressure to be paid upfront before starting work, which created friction and gave the feeling that there was a lack of trust. I understand freelancers want security, but one of the reasons to work through Upwork is precisely to avoid that kind of tension through the platform’s protection mechanisms.
Overall, while the communication was friendly, the work process was not very smooth, and the technical/design level was below what we needed.
ES
Eric S.
Jun 11, 2026
Meta Campaign Architecture and Build
Yacco is an excellent communicator and has an aggressive style about project completion with appropriate deference and consideration of the client/business input and objectives. He helped coordinate with multiple team members to keep the project on track with qualitative enhancements. Yacco helped us with a Meta project which was completed on time and on budget. I would look forward to working with him again.
MM
Mario M.
May 18, 2026
Creative Growth Marketer Needed for Premium Tarot / Self-Reflection Web App
Yacco was amazing in explain the directions and possible improvements
TV
Tobias V.
May 18, 2026
Phase 1: CRO Diagnostic + Leverage Point Assesment
Yacco was awesome to work with - he instantly understood our ICP and brand positioning and delviered the results very fast. Hope to be able to work with Yacco in the future!