Driving Change Within Your Organization

Change is hard. You're motivated to help your organization redesign work, but how do you actually go about it? How do you champion your ideas internally and open others' eyes to the opportunity you see so clearly? Professor Jonah Berger (Wharton School at the University of Pennsylvania) has the answer. He explains how driving change isn't about pushing harder. It's about removing barriers. And he gives us the tools to do just that.