Upwork CoLab: Reimagining Budweiser’s Iconic Can

Upwork teamed up with Budweiser to help them find new talent to reimagine its legendary beer can and create a social-first contest recognizing extraordinary workers for Labor Day. The Bud team found what they were looking for in Deuce Studios, a London-based branding and packaging agency. In this session, Budweiser’s brand team and Deuce Studios talk about the possibilities that opened up for them and what it’s been like to rethink one of the most iconic designs in the world.

Speakers

Lisa Edwards

Senior Director of Brand Marketing, Upwork

Jake Vizek

Senior Brand Director, Budweiser

Justin Alvis

Brand Associate, Budweiser

Richard Patrick

Creative Director and Co-Founder, Deuce Studio

Jonny Aldrich

Managing Director and Co-Founder, Deuce Studio

Matt Down

Digital Director and Co-Founder, Deuce Studio