CompuVision Triples Output by Adopting Flexible Talent Company-wide

Using the talent cloud to buy back time

CompuVision has a one-person marketing team that produces as if it were a 12-person team. Cara Bedford, director of marketing, does this by contracting flexible talent through Upwork. Bedford’s strategy not only multiplies the department’s output, but compared to local rates, Upwork saves her department 70%.

Her success convinced leadership to increase productivity by adopting flexible talent company wide. While leading adoption, Bedford faced resistance from employees who were accustomed to a traditional work model.

Gaining support from all levels and showing results

Expansion took hold when Bedford showed managers potential gains and built in accountability. Here’s how Bedford shifted mindsets:

• Get buy-in from all levels
• Quantify benefits by showing each department their potential budget efficiencies
• Provide resources to request funds for contracting freelancers
• Involve whole teams and keep team members accountable
• Assess and adjust to optimize flexible talent use

Having access to global experts not only enables teams to handle more complex projects, but it also tripled the company’s productivity. The staff is so accustomed to thinking in terms of optimizing their time with flexible talent that they coined the phrase, “What can I Upwork?”