How to Create a WooCommerce Checkout Page with Elementor Pro

A great checkout page is an essential element of any eCommerce website. Your customers go there to finalize their purchases, so it's important to make sure the process is as smooth and easy as possible.

You want a top-notch user experience, which starts with a well-designed checkout page.

It’s not just about building an online store or checkout template, either. Customize your WooCommerce checkout page so it looks great, fits with your branding, and functions smoothly throughout the multi-step checkout process.

Creating a new page can be an intimidating task, but with the help of a page builder like Elementor Pro, it's actually quite simple.

In this article, we'll show you how to create a WooCommerce checkout page with Elementor Pro and the ShopEngine add-on to make the process even easier. Plus, these tools allow you to customize the look and feel of your checkout page. From typography to spacing, you have complete control over the design of your page.

• How to create a checkout page
• Checkout experience best practices
• How to avoid checkout cart abandonment

How to create a checkout page

Creating a quality checkout page can help create a cohesive shopping experience for your customers. Here’s how to do it:

1. Install the WooCommerce and ShopEngine plug-ins on WordPress

Before you get started, you need to download Elementor for your WordPress website if you haven’t already.

Next, you need to install the WooCommerce plug-in by choosing the eCommerce for WordPress option.

You’ll also be using the ShopEngine plug-in to customize your eCommerce pages.

Click “Add Plugins,” search for ShopEngine and install to make the plug-in active.

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The ShopEngine plug-in allows you to fully customize all aspects of your eCommerce pages. You’ll use the ShopEngine page builder and Elementor for a full range of drag-and-drop tools that you can easily utilize to create and customize all your shop pages.

You’ll also want to make sure you have security set up for your website because you’ll be accepting payments. This requires downloading an additional pluhttps://ithemes.com/security/g-in or add-on such as iThemes Security Pro.

2. Set up a WooCommerce store with Elementor

Once you’ve downloaded the plug-ins, it’s time to set up your eCommerce shop.

Access the widgets page to select and enable the widgets or modules you’ll be using on your shop page. On the left panel, select “widgets” and simply toggle on or off the shop pages you want to activate or deactivate. If you’re not sure which widgets to use just yet, the default setup is a good starting point.

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Before you get started customizing your checkout page, you’ll need to set up your product pages, cart page, account page, etc. With ShopEngine, you also have access to dynamic modules for things like adding items to a wishlist or quick view features for your products.

Adding product pages to your WordPress website should come first because you’ll need both the products and cart page in order to fully test and implement your new custom checkout page.

3. Set up a template checkout page to get started

On the left panel, select “Templates” under the ShopEngine header.

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Now click “Add New” at the top.

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In this area, you can select from your predefined templates. Under “Type,” select “Checkout” to view checkout templates. In this tutorial, you’ll be creating your own custom template.

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Once you have your layout selected, click “Save Changes.”

4. Edit your checkout page with Elementor to add your general page elements and design

Now that your new checkout page is created, click “Edit with Elementor” to enter the shop page and begin making your changes.

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Now, if your page is currently blank and not displaying the header, navigation, and footer from the rest of your website, you’ll want to go to “Settings” on the bottom left and change the page layout to “Elementor Full Width” on the drop-down list.

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Set your site structure. This tutorial uses a two-column setup, but you can select whatever works best for the design you have in mind.

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Now you can start adding elements, like a photo, cover photo, heading, etc., to your page template. You can add a heading with the name of your online store or simply write “Checkout” at the top of your WooCheckout page. You can also adjust spacing and colors and customize your checkout page design within the left panel settings for each element you add.

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5. Add the Checkout Review Order widget

Once you have the general style elements ready to go, it’s time to add your checkout-specific elements.

The first thing you need to add is the “Checkout Review Order.” Click and drag it into a new section on your page.

The “Checkout Review Order” component allows your customers to see what they’ve added to the shopping cart.

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You can customize the text color, border, etc., on the left panel.

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You can also use the “Global Font” family to easily apply your font setting across the elements on your page so they all match.

Adjust the settings until you’re happy with the way this section looks.

6. Add the Checkout From Billing widget

Return to the “widgets” on the left side and select the “Checkout From Billing” widget.

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Drag this into your layout. We placed ours on the right side of our two-column layout.

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You can now customize this widget.

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You’ll be able to toggle certain form fields on and off and configure them to your specifications. For example, you can adjust the visibility for the company name or not ask for a phone number, etc.

Of course, you can adjust color, text, padding, alignment, etc., all within the settings.

7. Add any other elements you need on your checkout page

Now, you can finish adding any widgets you need for your particular shop.

ShopEngine has quite a few options, like the “Coupon Form” feature, which allows you to add coupons to your site. When you add this feature to your WooCommerce cart, customers can add their coupon code and have the discount automatically applied.

You might also want to consider adding the “Checkout Shipping Options” to allow your customers to select their preferred shipping method.

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Be sure to use the customization settings to make all your elements work well aesthetically together.

You can browse widgets and experiment with what they do, or you can work from an example of a checkout page you like and try to replicate it with the corresponding widgets.

8. Add your Checkout Payment widget

Finally, add your “Checkout Payment” widget. This will be the button customers click to complete their purchase and move on to insert their payment information and billing details.

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9. Preview your page and give it a test run

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Save your changes and preview your page.

Be sure to test each element and make any changes you deem necessary.

Checkout experience best practices

When you're creating a checkout page, several best practices will help improve the overall experience for your customers.

Some things you can do to improve your checkout experience are listed below.

• Make the checkout process as simple as possible.
• Include a progress indicator widget, so the customer knows how many steps are in the checkout process and where they are in the process.
• Display trust signals and logos, such as security seals, on the checkout page.
• Test the checkout page to be sure it’s mobile-friendly.
• Use a data validation widget to ensure that the customer's input is correct before they move on to the next step.
• Send abandoned cart emails reminding the customer of their intended purchase and providing a link back to the checkout page.

How to avoid checkout cart abandonment

Checkout cart abandonment is when a customer starts the checkout process but does not complete it.

Abandonment happens for many reasons, but some of the most common are included below.

• Not ready to purchase. The customer may not be ready to buy yet and need more time to think about the purchase. They may also be comparing your item to similar items on competitor sites.
• Complicated checkout process. If the checkout process is too long or complicated, the customer may get frustrated and give up.
• Delivery issues. If the customer is not happy with the delivery options or doesn't think they will be able to receive the product on time, they may abandon the cart to find a similar product that ships faster or buy it from a brick-and-mortar store themselves.
• Excessive charges and fees. If the customer feels like they’re being charged too much for shipping or taxes, they may not want to pursue the purchase.
• Performance issues. If the customer's computer is slow, the website is taking a long time to load, the payment element isn't loading, etc., they may get frustrated and leave.
• Lack of payment methods. The customer may want to use a specific payment option such as Mastercard or PayPal, but if those aren't offered, they may go to a competitor that does have their preferred payment method.

Find an Elementor expert or work as one yourself

Elementor is a great platform that allows you to create custom pages without having to code. But you may not want to DIY your WooCommerce checkout page.

Perhaps you simply don't have time to design and build a page yourself. Maybe you don't feel confident in your abilities to create a high-converting page. Or maybe you just want to leave it to someone who already has the skills and experience.

The good news is you can find experts who can help you design and build your checkout page with Upwork.

Upwork is a freelancer marketplace where you can post your project and receive bids from designers and developers all over the world.

Hire the best Elementor experts with Upwork.

To get started, create an account and post your project. Include as much detail as possible about what you're looking for and be sure to set a budget.

Once you receive bids, review the portfolios and work histories of the freelancers to find someone you think would be a good fit for your project.

Pick your perfect freelancer and get started working together to create your new custom checkout page!

If you're looking for an opportunity to work as an Elementor expert yourself, Upwork is a great place to find work. You can browse projects that are posted and send proposals for the ones that you're interested in.

When applying for a project, be sure to include your Elementor portfolio and highlight any relevant experience or skills you have.

You can also join the Upwork Community to connect with other freelancers and get advice and tips from more experienced professionals.

Find the best Elementor jobs with Upwork.

Happy creating!

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Upwork is not affiliated with and does not sponsor or endorse any of the tools or services discussed in this article. These tools and services are provided only as potential options, and each reader and company should take the time needed to adequately analyse and determine the tools or services that would best fit their specific needs and situation.