Amazon FBA Launch Advisor (Fractional Consultant)

We are seeking an experienced Amazon FBA professional to serve as an ongoing strategic advisor for the launch and growth of a new consumer products brand. This is not a full-time position, and we are not looking for someone to manage day-to-day operations. Instead, we are looking for a highly experienced consultant who can provide strategic guidance through recurring meetings and help us navigate critical decisions throughout the launch process. The ideal candidate has successfully launched and scaled Amazon FBA brands and can provide practical, data-driven recommendations regarding product positioning, pricing, competition, advertising, reviews, ranking strategy, and overall marketplace growth. Scope of Work Product & Market Analysis Evaluate product opportunities Analyze competitive landscape Review category dynamics Identify market gaps and opportunities Assess pricing strategies and positioning Launch Strategy Develop launch roadmap Review inventory planning Evaluate listing strategy Provide ranking recommendations Advise on review generation strategies Identify launch risks and opportunities Amazon Advertising Review PPC structure and strategy Evaluate keyword targeting Recommend budget allocation Analyze campaign performance Identify optimization opportunities Advise on scaling strategy Listing Optimization Product titles Bullet points Product descriptions A+ Content Images and creative strategy Conversion rate optimization Ongoing Strategic Guidance Weekly or monthly strategy sessions Performance reviews KPI analysis Testing roadmap Competitive monitoring Action plans for implementation Ideal Candidate Proven Amazon FBA launch experience Experience building and scaling private label brands Strong understanding of Amazon ranking factors Deep knowledge of Amazon PPC Experience with product research and validation Strong analytical and strategic thinking skills Preferred Experience Consumer products Home goods Pet products Subscription and repeat-purchase products Amazon Brand Registry International Amazon marketplaces What We Are Looking For We want someone who can help answer questions such as: Is this product category attractive? What price point should we target? How should we differentiate from competitors? What keywords should we prioritize? How much inventory should we launch with? How should advertising budgets be allocated? What metrics should we monitor during launch? How should we scale after initial traction? This role is focused on strategy, analysis, and decision-making—not day-to-day execution. Engagement Structure Fractional consulting engagement Weekly or monthly meetings Flexible schedule Long-term relationship preferred To Apply Please provide: Summary of your Amazon FBA experience Categories and brands you have launched Examples of products successfully scaled Experience with Amazon PPC Your approach to product launches Consulting rates and availability Relevant tools and software you use