Amazon Growth & Audit Expert (Beauty Tools Category) — Strategy Validation & Execution Review

We are seeking a senior-level Amazon strategist to conduct a deep-dive audit and build a 90-day growth roadmap for an established nail tools brand operating in the US Amazon marketplace. The goal is not execution — the goal is: Diagnose structural issues, identify profit leaks, and design a scalable Amazon + brand expansion system. This will directly inform hiring of an operational team. 📌 Scope of Work Phase 1 — Full Amazon Audit SKU profitability breakdown listing quality + SEO audit PPC structure + efficiency analysis competitor benchmarking (top nail tool brands) brand positioning analysis marketplace fragmentation review Phase 2 — Strategic Growth Plan 90-day Amazon growth roadmap SKU prioritization system (Hero / Growth / Eliminate) PPC restructuring strategy listing optimization blueprint pricing + margin optimization recommendations off-Amazon expansion strategy (TikTok, Shopify, wholesale) Phase 3 — Execution Blueprint recommended team structure (who to hire next) tools stack recommendation budget allocation model (ads + operations + creative) KPI framework for performance tracking 📌 Required Expertise 5+ years Amazon Seller Central experience Strong PPC strategy experience (not just campaign setup) Experience in beauty / personal care / tools category preferred Proven ability to build strategic frameworks, not just listings Understanding of Amazon SEO + conversion optimization Experience with brand scaling (not just account management) 📌 Ideal Candidate Has scaled an Amazon brand beyond $1M–$10M+ Understands category-level positioning strategy Has experience building PPC systems (not just optimizing ads) Comfortable working with fragmented seller environments 📌 Deliverables Full Amazon audit report 90-day growth strategy document SKU-level action plan PPC restructuring blueprint Hiring + operational recommendations 📌 Important Note We are not looking for execution-only freelancers. We are looking for a strategist who can: Think in systems, identify structural constraints, and design scalable Amazon growth architecture.