Amazon Product Launch and Marketing

We're launching 3 private label trash can liners on Amazon. Our products are manufactured, the packaging is designed, and inventory will be ready to ship to Amazon FBA by the end of July. We need a freelancer to review our product listing, optimize for SEO, and manage PPC campaigns to ramp sales. The ideal candidate will have experience with Amazon product launches and marketing strategies. Scope of work: 1. Listing review & fine-tuning — audit our 3 ASIN listings (titles, bullets, backend keywords, images/A+ content) once set up, and recommend optimizations. We're targeting the same buyer search terms as established competitors in this category. 2. PPC strategy & ramp — Once live, build and manage Sponsored Products campaigns for all 3 ASINs starting at launch, with a plan for the first 60-90 days of ramp (keyword targeting, bid strategy, budget pacing) 3. Inventory guidance — recommend initial FBA shipment quantities and a reorder/forecasting approach for the following 60-90 days Note: This is a launch engagement, but if it goes well we're open to a longer-term relationship as we grow the brand on Amazon (and potentially other platforms).