Amazon Product Positioning & Creative Strategy for Beauty Product (Images, A+ & Video)

We are looking for an Amazon-focused creative partner for our US beauty product: Product: Bamboo Charcoal Oil Blotting Sheets, 1PK ASIN: B00XENXJTO This is not a basic photography or A+ design job. We need a team or specialist who can first research the market and uncover a credible reason why customers should choose our product instead of existing competitors. Your first task will be to analyze: Our product and current Amazon listing Competitor listings, reviews, Q&A, and visual messaging Customer pain points, buying objections, use cases, and keyword opportunities Which category claims are overused, and where we can build a real, defensible difference We do not want to repeat generic claims such as “bamboo charcoal,” “natural,” “oil control,” or “portable” unless they are supported by a stronger customer benefit and clear differentiation. We need you to propose: A clear positioning and differentiated value proposition Key customer reasons to choose us over competitors A creative brief, mood board, image structure, English messaging, and content priorities before production Recommendations for Amazon listing images, A+ Content, video, and listing copy After strategy approval, the broader project may include: 7 Amazon listing images A+ Content strategy, English copy, and design A 30-45 second Amazon product video Title, bullet points, description, and conversion recommendations We can provide physical samples and real color/material references. Product accuracy is important. The paper has a refined light blue-gray tone with a subtle sky-blue feel. It should look smooth, thin, soft, and premium, with only a very subtle linen/paper fiber texture. It must not look dark, rough, fuzzy, towel-like, or like generic black charcoal paper. Requirements: Experience with Amazon US Beauty & Personal Care, skincare, beauty tools, or facial-use products Strong portfolio in Amazon creative strategy, not only graphic templates Ability to work from customer reviews and competitor research Ability to provide editable source files and full commercial usage rights Please disclose any AI-generated, stock, or composited assets in advance Real product photography and real models are preferred Please include in your proposal: Two relevant Amazon Beauty/Personal Care examples One example where customer-review or competitor research changed your creative direction Your proposed process, timeline, revision rounds, and itemized quote Whether you can begin with a paid research + creative strategy phase before full production Whether you can accept physical samples and your shipping address The key question we need you to answer is: Why should a US customer choose our product instead of the current competing blotting sheets? This is a phased project. We expect to begin with a paid research and creative strategy phase, then approve the full production scope and final budget based on the selected proposal.