Appointment Setter / Lead Nurture Specialist for Funding Brokerage (AmerifundX)

About AmerifundX We help profitable blue‑collar contractors (HVAC, plumbing, electrical, home services) access $50K–$250K in business credit and funding so they can buy trucks, equipment, and cover payroll without draining personal savings. We generate inbound leads from paid ads and need a dedicated pro to work them fast and get them to show up ready to buy. Role Overview Your main job: 1) Call new leads within 5 minutes of opting in. 2) Book qualified contractors into our calendar. 3) Nurture and remind them so they actually show up to the call, pre‑framed and ready to make a decision. This is a setter role, not a closer role. You warm them up and hand them to our closer. Key Outcomes (What You’re Measured On) - Median response time to new leads: under 5 minutes during your coverage hours. - Contact rate on new leads. - Appointment set rate (qualified leads to booked calls). - Show-up rate for booked calls. - Nurture touchpoints completed on every lead (no one falls through the cracks). Core Responsibilities - Call, text, and email every new inbound lead within 5 minutes of coming in (during agreed hours). - Run a short discovery to qualify (credit score band, business type, basic revenue, funding need) using our script. - Book qualified prospects directly onto the closer’s calendar (same day / next day whenever possible). - Confirm every booked call via SMS + quick confirmation call. - Send reminders and answer basic questions between booking and appointment so they feel taken care of and know what to expect on the call. - Re‑engage no‑shows and cancellations to reschedule. - Work old leads in the CRM with structured follow-up (calls + SMS). - Take clean notes in GoHighLevel so the closer starts every call with context. - Coordinate with the closer via Slack, handing off hot prospects and urgent questions fast. Requirements - Excellent spoken and written English; confident speaking to US business owners. - Prior experience as an appointment setter / SDR / call center rep (B2B or high‑ticket B2C preferred). - Comfortable making a high volume of calls and sending lots of short, natural messages. - Reliable internet, quiet workspace, and ability to work US hours (Pacific time overlap required). - Coachable, hungry, and willing to role‑play and improve. Tools We Use - GoHighLevel (CRM, pipeline, texting) - Slack - Google Meet / Zoom (Experience is a plus, but we’ll train you.) Compensation - Hourly base (Upwork) + performance bonuses tied to: - Qualified appointments booked - Qualified appointments that show - Potential upside per deal closed How to Apply - Start your proposal with: “Blue Collar Setter” so we know you read this. - Send a short Loom or audio sample (1–2 minutes) introducing yourself as if you were calling an HVAC contractor lead from our ads. - Briefly share your experience with appointment setting and your average daily call volume in past roles.