B2B Demand Generation & Social Content Marketing

We are seeking a commercially driven B2B marketer to generate awareness, engagement and qualified sales leads for our AI-powered HR Intelligence platform. Your target audience will be senior HR and business decision-makers, initially in The Philippines and gradually expanding to other target markets. Your mission is to seek out, engage and build relationships with HR decision-makers, create compelling content that drives engagement and create FOMO amongst all HR leaders who do not yet use or know about us – THEN - convert them into qualified warm leads. You will identify where HR professionals spend their time online both in and out of the office, actively participate in relevant communities, and position our company as the leading source of HR insights, benchmarking, AI-powered people intelligence and analytics. Responsibilities Demand Generation • Build awareness and demand for our AI-powered HR Intelligence platform through organic social media activity. • Develop campaigns that encourage HR leaders to engage with our content, download resources, participate in surveys and request demonstrations. • Create compelling calls-to-action that convert engagement into qualified business opportunities. • Support the sales team by generating a consistent pipeline of qualified inbound leads. HR Community Growth • Identify and actively participate in HR communities across LinkedIn, Facebook, Instagram and other relevant platforms. • Build relationships with HR professionals through meaningful discussions and valuable contributions. • Grow our community of HR decision-makers across all social channels. • Increase our visibility within HR associations, professional groups and industry networks. • Develop relationships with HR influencers and industry experts. Social Content Marketing • Develop weekly content strategies focused on HR intelligence, AI, recruitment, employer branding, salary benchmarking and workforce trends. • Create insightful content that HR leaders genuinely want to read, save and share. • Produce high-quality content including: o LinkedIn posts o Facebook content o Instagram content o Carousel posts o Polls o Short-form articles o Infographics o Short videos (where appropriate) • Repurpose content into multiple formats to maximize reach and engagement. • Create thought provoking content that positions our business as the trusted authority in HR Intelligence. Community Engagement • Engage with HR leaders by commenting on industry discussions. • Respond professionally to comments and direct messages. • Encourage conversations that generate valuable engagement. • Monitor discussions and identify opportunities to join relevant conversations. • Build credibility through consistent, helpful and knowledgeable interactions. Market & Competitor Research • Monitor HR, recruitment and workforce trends. • Stay informed on AI developments relevant to HR. • Analyze competitor content and identify opportunities to differentiate our messaging. • Recommend new campaigns and content themes based on emerging market trends. • Identify trending topics that can generate high engagement within the HR community. Lead Generation Support • Promote webinars, benchmarking reports, surveys and research. • Drive registrations for HR surveys and benchmarking initiatives. • Encourage downloads of reports, guides and insights. • Generate qualified enquiries for demonstrations and sales discussions. • Support email marketing and nurturing campaigns where required. Primary platforms include: • LinkedIn, Facebook, Instagram, YouTube, TikTok • HR communities and professional forums • HR association pages & industry newsletters Ideal Experience We are looking for someone with: • Experience in B2B social media marketing. • Experience marketing to HR leaders or business decision-makers. • Strong understanding of HR, recruitment, talent acquisition or people management. • Excellent English copywriting skills. • Experience creating engaging content for LinkedIn and other professional platforms. • Ability to create professional graphics using Canva or similar software. • Strong research and analytical skills. • Experience measuring campaign performance and improving engagement. • Experience marketing SaaS, technology or AI solutions is highly desirable. • Community-building experience is a significant advantage. KPIs Audience Growth • Growth in HR-specific followers. • Growth in Philippines-based HR audiences. • Growth in followers with HR leadership job titles. Engagement & Community Building • Number of comments from HR leaders. • Shares and reposts from the target audience. • Direct conversations initiated with prospective clients. • Number of HR groups actively engaged each week. • Number of meaningful discussions initiated. • Relationships established with HR influencers and associations. Demand Generation • Qualified inbound enquiries generated. • Survey participants. • Benchmark report downloads. • Demo requests. • Marketing Qualified Leads (MQLs) generated.