B2B Growth Marketing Lead & Content Creator

ABOUT US Watt Utilities helps Australian businesses lower their energy costs through competitive tenders, saving our clients hundreds of thousands, and sometimes millions of dollars in operational costs. We use advanced AI tools to automate our business operations. THE OUTCOME Your key measure of success is: New sales attributable to marketing Other measures that lead to this outcome are: - social content engagement count - Marketing Qualified Leads ABOUT YOU We are hiring a B2B Growth Marketing Lead to own our inbound and outbound acquisition channels. You will use modern marketing automation and AI tools to generate a qualified sales pipeline and drive Closed Won deals. THE ESSENTIAL SKILLS WE NEED You must be able to demonstrate the following skills or you will not be shortlisted Marketing strategy - Clear marketing strategy - Clear Ascending Transaction Model [see below] - Clear after-enquiry nurture strategy - Clear testimonials & reviews strategy - Clear content plan & calendar - Bonus: Brand strategy Improve Marketing & Sales content - Excellent copywriting - Creating Marketing Material - graphics for social posts - Bonus: video content (e.g. CapCut) - Creating Sales Material - Case studies, flyers, pitch decks, proposal templates, etc - We use: Canva Outbound Prospecting Strategy + EDM Campaigns - Know Cold Outbound Prospecting Strategy - Know Cold Prospect sourcing - Know EDM Strategy - Know email deliverability strategy - Know how to report performance - We use: Apollo IO Client Lifecycle Comms Delivery - Develop strategy for Client Lifecycle Comms - Plan content calendar - Develop high-value content for clients - Know Client Segmentation - Set up customer engagement platform - We use: Customer IO Improve website - More commercially focused content [too informational now] - Better information architecture [website flow] - Landing page + Lead capture strategy + forms - We use: WordPress OTHER HIGHLY DESIRABLE SKILLS If you have the following skills and experience you are more likely to be shortlisted Demonstrated AI Tool Use For Content - Content drafting [with human editing] - We use: Claude + Gemini [*AI skills like Agent, Loop & Scheduled task development are not required but will be very highly regarded!] Paid Ad Campaigns - Google Ads + Meta Ads - Campaign strategy - Campaign setup + delivery - Campaign collateral production + copywriting - Campaign performance Reporting - Clear attribution / UTM tagging Improve SEO On-page + Technical is solid already Need More inbound linking Need Strategy for LLM optimisation OUR CURRENT MARKETING Core Product: We lower energy cost for businesses via competitive tenders HOW WE ATTRACT PROSPECTS VIA MARKETING Our content pillars are: - Energy Education - Energy market insights & trends - Trust [Success Stories, Client Savings, Case studies, Testimonials, etc] - Watt Stories [a "day in the life" of our team. Usually having fun] - Sales Pitches & Lifecycle Comms Some Example Lead Magnets - Free Energy Health Check [Enquiry Form] - Energy Market Insights Report [Gated Content] - Best Time to Buy Alerts [Signup Form] - Energy Audit [App] [Free, normally $5,000] HOW TO APPLY To be shortlisted, please do not send a generic cover letter. Instead, include the following in your proposal: Your B2B Track Record: Share 1–2 specific examples of B2B acquisition funnels or outbound campaigns you have owned. What was the strategy, what tools did you use, and what was the quantifiable impact on sales pipeline? Your AI Workflow: Briefly explain how you actively use Claude, Gemini, or other AI automation tools in your day-to-day marketing operations to work faster and smarter. The Reality Check: We know we are asking for a broad skill set. Be honest with us: which of our "Essential Skills" is your absolute superpower, and which area would you need the most support or collaboration on? Attention to Detail: To prove you read this full description and aren't just sending an automated proposal, please start your cover letter / application with the words "WATT GROWTH" at the very top. ENGAGEMENT DETAILS Role Type: This will be an ongoing contract Hours: [e.g., 20–30 hours per week to start, with potential to scale] Time zone & Communication: We are based in Australia [AEST]. You must have at least 3 hours of business-hour overlap with us, at least 3 days per week, for real-time collaboration via Slack and video calls. We move fast, value autonomy, and reward performance. If you are ready to build and scale a high-converting, marketing engine that drives real revenue, we would love to hear from you.